Director Paul Iannacchino has signed with bicoastal Washington Square Films (WSF) for commercial representation.
Iannacchino recently directed his first series of spots with WSF as part of the Febreze campaign out of Grey New York. The spots feature real people, shot with hidden cameras, reacting to Febreze products in an unexpected environment.
Earlier in the year Iannacchino completed The Fanta “Lift & Laugh” campaign for Ogilvy, where he inserted hidden cameras into a college dorm elevator and created a surprise interactive environment that included a hidden Fanta refrigerator, a drum-machine wall and one-of-a-kind, real-time vocal effects recorded and played back through hidden speakers and microphones – all to interact with the unsuspecting elevator guests in a fun way.
Iannacchino also earned acclaim for Coca-Cola’s “Happiness Machine”. The video was the inception of the “where will happiness strike next?” campaign, on which he served as both director and creative director via Creative Bubble, New York.
In 2009, Iannacchino gained inclusion in SHOOT‘s New Directors Showcase thanks to his viral video for Head Apparel featuring tennis star Novak Djokovic. Titled Speed, the viral was produced by Czar, Hamburg, for agency A&S, Berlin.
Paul Iannacchino is the newest addition to WSF’s roster of directors which includes Rich Wafer, Christian Witkin, Peter Sillen, Santiago, Braden King, Travis Kopach, Tim Greenberg, Liev Schreiber and Brian & Melanie.
Washington Square Arts & Films is a production and management company. The shop produces television commercials, feature films, documentaries and digital/new media content. The Arts group manages the careers of actors, writers, directors and composers for the stage and screen. This division also handles booking for live performances, public readings and lectures.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More