Director Paul Iannacchino has signed with bicoastal Washington Square Films (WSF) for commercial representation.
Iannacchino recently directed his first series of spots with WSF as part of the Febreze campaign out of Grey New York. The spots feature real people, shot with hidden cameras, reacting to Febreze products in an unexpected environment.
Earlier in the year Iannacchino completed The Fanta “Lift & Laugh” campaign for Ogilvy, where he inserted hidden cameras into a college dorm elevator and created a surprise interactive environment that included a hidden Fanta refrigerator, a drum-machine wall and one-of-a-kind, real-time vocal effects recorded and played back through hidden speakers and microphones – all to interact with the unsuspecting elevator guests in a fun way.
Iannacchino also earned acclaim for Coca-Cola’s “Happiness Machine”. The video was the inception of the “where will happiness strike next?” campaign, on which he served as both director and creative director via Creative Bubble, New York.
In 2009, Iannacchino gained inclusion in SHOOT‘s New Directors Showcase thanks to his viral video for Head Apparel featuring tennis star Novak Djokovic. Titled Speed, the viral was produced by Czar, Hamburg, for agency A&S, Berlin.
Paul Iannacchino is the newest addition to WSF’s roster of directors which includes Rich Wafer, Christian Witkin, Peter Sillen, Santiago, Braden King, Travis Kopach, Tim Greenberg, Liev Schreiber and Brian & Melanie.
Washington Square Arts & Films is a production and management company. The shop produces television commercials, feature films, documentaries and digital/new media content. The Arts group manages the careers of actors, writers, directors and composers for the stage and screen. This division also handles booking for live performances, public readings and lectures.
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