Director Paul Iannacchino has signed with bicoastal Washington Square Films (WSF) for commercial representation.
Iannacchino recently directed his first series of spots with WSF as part of the Febreze campaign out of Grey New York. The spots feature real people, shot with hidden cameras, reacting to Febreze products in an unexpected environment.
Earlier in the year Iannacchino completed The Fanta “Lift & Laugh” campaign for Ogilvy, where he inserted hidden cameras into a college dorm elevator and created a surprise interactive environment that included a hidden Fanta refrigerator, a drum-machine wall and one-of-a-kind, real-time vocal effects recorded and played back through hidden speakers and microphones – all to interact with the unsuspecting elevator guests in a fun way.
Iannacchino also earned acclaim for Coca-Cola’s “Happiness Machine”. The video was the inception of the “where will happiness strike next?” campaign, on which he served as both director and creative director via Creative Bubble, New York.
In 2009, Iannacchino gained inclusion in SHOOT‘s New Directors Showcase thanks to his viral video for Head Apparel featuring tennis star Novak Djokovic. Titled Speed, the viral was produced by Czar, Hamburg, for agency A&S, Berlin.
Paul Iannacchino is the newest addition to WSF’s roster of directors which includes Rich Wafer, Christian Witkin, Peter Sillen, Santiago, Braden King, Travis Kopach, Tim Greenberg, Liev Schreiber and Brian & Melanie.
Washington Square Arts & Films is a production and management company. The shop produces television commercials, feature films, documentaries and digital/new media content. The Arts group manages the careers of actors, writers, directors and composers for the stage and screen. This division also handles booking for live performances, public readings and lectures.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More