Walmart is the latest company to join the growing flock of major advertisers to pull spending from X, Elon Musk's beleaguered social media company, amid concerns about hate speech — as well as reaching a sizeable audience on the platform.
"We aren't advertising on X as we've found some other platforms better reach our customers," Walmart said in a statement.
The announcement comes two days after Musk went on an expletive-ridden rant in an on-stage interview with journalist Andrew Ross Sorkin about companies halting spending on X, formerly known as Twitter, in response to antisemitic and other hateful material. Musk said advertisers pulling out are engaging in "blackmail" and, using a profanity, essentially told them to go away.
"Don't advertise," Musk said.
Walmart is joining the Walt Disney Co., IBM, NBCUniversal and its parent company Comcast and other companies who have decided to stop spending on X.
X's CEO, Linda Yaccarino, is a former NBCUniversal executive who was hired by Musk to rebuild ties with advertisers who fled after he took over, concerned that his easing of content restrictions was allowing hateful and toxic speech to flourish and that would harm their brands. But X's relations with advertisers don't appear to be improving.
"Walmart has a wonderful community of more than a million people on X, and with a half a billion people on X, every year the platform experiences 15 billion impressions about the holidays alone with more than 50% of X users doing most or all of their shopping online," said Joe Benarroch, head of operations at X, in a statement.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More