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    Wade Alger To Join TBWAChiatDay NY As ECD Starting In December

    By SHOOTUpdated:No Comments3457 Views
    Wade Alger
    NEW YORK --

    TBWAChiatDay New York has hired Wade Alger as executive creative director. Alger, an eight-year veteran of The Martin Agency — and one of the creative leads behind its award-winning work for GEICO — will bring his talents to TBWA in early December, working alongside ECD and global head of art Erik Vervroegen. Alger will report directly to  Chris Garbutt, global creative president of TBWAWorldwide and chief creative officer of TBWAChiatDay NY.

    “I have been a huge fan of Wade’s work for years,” said Garbutt. “He is a gifted writer with a brilliant sense of humor who has created platform ideas that take brands from the traditional and conventional to integrated and disruptive. Not only will he bring a wealth of experience and talent to the agency, but a drive that will propel our collective forward to the iconic.”
     
    Alger joins TBWAChiatDay New York following an 18-month run of new business wins, and a significant investment in talent, including Vervroegen, who rejoined the agency in August; Nancy Reyes, appointed managing director in April; Trish Schmitt and Ted Guidotti, who joined as global creative directors in February.
     
    Alger spent his eight-plus years at The Martin Agency working on its flagship GEICO account, helping to move it from traditional to digital and integrated and to #2 overall in the car insurance category. He is credited with creating and leading some of the brand’s most iconic and award-winning work, including 2015’s innovative “Unskippable” pre-roll campaign that took home the Film Grand Prix in Cannes. In addition to GEICO, Alger also crafted the award-winning We Choose the Moon and Clouds Over Cuba campaigns for the JFK Presidential Library and more recently, the “World’s Biggest Asshole” campaign for organ donor charity Donate Life. Alger has won numerous awards, including an Emmy, 38 Cannes Lions, One Show pencils, D&AD pencils, Clios and Webby Awards. Prior to joining The Martin Agency in 2008, Alger worked as a creative director at TBWA-sibling shop GSD&M in Austin, Texas, on the BMW account.
     
    “TBWA in New York has great momentum and I’m very excited to be joining the team,” said Alger.  “GEICO’s work has been disrupting the car insurance category for years. TBWA’s drive to do the same, create disruptive and culturally relevant work for their clients, was too attractive to pass up.”

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    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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