Three Agencies Each Win Three Golds In TV/Cinema Portion Of NYF Competition
With seven Gold, 11 Silver and 11 Bronze medals at The New York Festivals International Advertising Awards held last night at the Metropolitan Pavilion in Manhattan, the German agency Jung von Matt took home the prestigious Agency of the Year Award, with Volkswagen winning Advertiser of the Year honors on the strength of nine Gold, six Silver and seven Bronze medals.
In an innovative approach to television advertising Jung von Matt designed an entire “Commercial Break” to feature DHL. Opening and closing shots portray a DHL delivery man receiving and dropping off packages and then feature the truck en route during normal commercial spots for brands such as Ricola and Rama.
One of the many impressive Volkswagen endeavors came out of Grabarz & Partner Werbeagentur GmbH, of Hamburg, Germany, which took an auteur approach to its Gold-winning TV spot for the Volkswagen Phaeton. Filmed in black and white, the commercial uses silhouette shadows of hands to create an otherworldly universe of swans, blooming plants and other ethereal creatures. The montage clears back to a simple shadow of hands to reveal the question “Isn’t It Beautiful What Hands Can Do?” The hands then close in on the phrase and open up to reveal the car and the text “Phaeton. Hand Made Perfection.”
The Grand TV/Cinema honor went to Vegaolmosponce, Buenos Aires, for its Axe deodorant spot “Shower/Fish.”
Three of Jung von Matt’s Golds were in TV/cinema: the aforementioned DHL work; bigFM’s “Speakers” and Solon AG’s “Hail. The return of the sun.”
Also scoring three TV/cinema Golds was DDB Group Germany GmbH, Berlin, and Publicis Mojo New Zealand, Auckland. DDB Group Germany won two of its TV/cinema Golds for “Horror Movie” (in the Cinema and Automobile categories) and “Cuckoo Clock” (in the Humor category). Publicis Mojo New Zealand garnered three TV/cinema Golds on the basis of a single spot, “Breathe” (Cinema, Environmental Issues, Direct Response categories).
Among the notable U.S. Gold winners in TV/cinema were: Arnold Worldwide, Boston, and Crispin Porter + Bogusky, Miami, for American Legacy Foundation’s “Truth” campaign “Singing Cowboy,” “Sodium Hydroxide” and “Garbage Cans”; Grupo Gallegos, Long Beach, Calif., for Energizer’s “Immortal”; Santa Monica production house harvest for the AIDS Awareness PSA “Roulette”; Leo Burnett , Chicago, for Ariston’s “Underwater World”; Lowe New York for GMC Acadia’s “Inspiration”; Outside Editorial, New York, for Jaguar’s “XK Launch” and Hyundai’s “Life Shapes”; and Santa Monica production company Tight for Dow’s “The Human Element.”
Winners from 68 countries were recognized at this year’s International Advertising Awards competition.
Directors Melissa Bolton-Klinger and Sasie Sealy Join Honor Society For Spots, Branded Content
Production company Honor Society has added directors Melissa Bolton-Klinger and Sasie Sealy to its roster for U.S. representation spanning commercials and branded content. Bolton-Klinger, a director and creative director, brings a diverse portfolio of commercial, TV and film work to her new roost. Her background in improv at L.A.’s The Groundlings informs her fast-paced, sharp, and humorous directing style. She also has a finely honed expertise with celebrity talent and complex shoots. Bolton-Klinger, who was awarded a Grand Clio for her work with Reno 911, kicked off her collaborative efforts at Honor Society with projects for Coffee Mate and Future Forward. She said, “I’m so excited to be joining the Honor Society crew. They’re all about supporting women and taking creative risks, which is exactly where I thrive. With [Honor Society founder and EP] Megan Kelly leading the charge, it’s the ideal spot for me to use my comedic and celebrity-infused powers for good. I’m looking forward to crafting more work that not only gets laughs but leaves a lasting impact.” Prior to joining Honor Society, Bolton-Klinger was repped by production studio Slim. Meanwhile Sealy, who had earlier been repped by production house Bullitt, is an award-winning writer/director celebrated for her striking visuals and witty, original scripts. Her debut feature film Lucky Grandma premiered at the Tribeca Film Festival to critical acclaim and was included in multiple “Best of 2020” lists, such as Indiewire and New York Magazine. Named one of “9 Filmmakers Who Should Be on Your Radar” by The New York Times, Sealy has had her work recognized for its bold, humorous take on the female experience. Her commercial work spans... Read More