The London International Awards (LIA) unveiled the winners and finalists in the Non-Traditional as well as Music & Sound categores.
Susan Credle, global chair/global chief creative officer of FCB Worldwide, led the Non-Traditional jury.
The Non-Traditional category, a celebration of ideas so fresh and pure that they defy category conventions, aims to honor work that is brilliant in its thinking and innovative in its execution. After deep discussions, the jury has granted a Grand LIA and a Public Service/Charity/NGO Grand LIA, 12 Gold, 16 Silver, and 15 Bronze Statues, on top of recognizing 10 Finalists.
The jury awarded the Grand LIA to Wunderman Thompson, Antwerp for its work titled “The Mammoth Meatball,” created for Vow. The Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil for its work, “Prêt à voter” created for Solar Impulse.
Elated by the boundary-pushing work that rose to the top, jury president Credle expressed, “I’m very proud of what we have curated. The most important thing about curating a show is: will it inspire people when they get a brief? Or will they think in different ways about a problem? Or will I think of new ways to apply creativity?”
She then added, “When you are looking at great work, it makes being in the jury a wonderful experience. We had a lot of Golds. I think we were all surprised that the one that won, won. It was a crazy, outlier idea. This industry needs to be reminded that we can do really good things and messaging that is fun. We didn’t have a lot of Public Service in our group. But there was a piece called ‘Solar Impulse.’ It was about a book of laws that were written by lawyers, so that all the government had to do was pull a piece of paper out and pass a law. It was just a brilliant idea. What the jury felt was this was actionable. It took the pain point away and went straight to not an awareness but an action.”
Barbara Levy, president of LIA, stated, “When you have a passionate, strong and talented jury, you can be rest assured that nothing slipped through the cracks. The work that won was a departure from the expected. The Grand LIAs were pieces of work that broke the mold yet resonated with the audience.”
Joel Simon, CEO and chief creative officer of JSM Music, presided over the Music & Sound jury which awarded a total of 22 statues.
The Music & Sound category celebrates creative excellence and exceptional craftsmanship in curating, mixing, producing, or adapting music and sound for campaigns and brands across various media and platforms. After a thorough judging process, the jury granted two Gold, 11 Silver, and nine Bronze Statues, alongside recognizing eight finalists.
“We didn’t have a Grand LIA this year because we only have two Golds. There wasn’t anything that blew us all away where we go: that was unbelievable!” assessed Simon who went on to say, “We had really good, well crafted, well thought-out work. But we didn’t have one that blew us all away.”
On the Music & Sound judging, Levy commented, “We only have a couple of Golds in Music this year. Was the jury tough? Yes, they are all consummate professionals in their disciplines so anything that doesn’t meet the mark won’t make it into the metal table. Anything that wins is truly well deserving.”
WINNERS & FINALISTS LISTED BY CATEGORY & COUNTRY
NON-TRADITIONAL
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Creative Use of Data for Honest Eggs Co. titled “FitChix”
Silver in Corporate Purpose/Social Responsibility for Honest Eggs Co. titled “FitChix”
The Monkeys, part of Accenture Song, Sydney:
Finalist in Sustainability for The Government of Tuvalu titled “The First Digital Nation”
VMLY&R, Melbourne:
Silver in Foods for Honest Eggs Co. titled “FitChix”
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Grand LIA for Vow titled “The Mammoth Meatball”
Gold in Sustainability for Vow titled “The Mammoth Meatball”
BRAZIL:
BETC HAVAS, São Paulo:
Finalist in Beverages – Non-Alcoholic for Petra Beer titled “Petra Milk”
Burger King, São Paulo:
Finalist in Gaming for Burger King titled “Mission: Whopper”
Finalist in Retail for Burger King titled “Mission: Whopper”
DM9, São Paulo:
Finalist in Guerrilla Marketing for Urihi Yanomami Association titled “The Cost of Gold”
CANADA:
Angry Butterfly, Toronto:
Bronze in Social Media Platforms for Jane/Finch Community Centre titled “Bill it to Bezos”
BBDO Canada, Toronto:
Bronze in Entertainment for Muskrat Magazine titled “Missing Matoaka”
FCB Canada, Toronto:
Gold in Corporate Purpose/Social Responsibility for Adidas titled “Runner 321”
FRANCE:
Havas Paris, Paris:
Gold in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
Herezie, Paris:
Bronze in Live Events – Beyond Advertising for Prime Video titled “Human Puzzle”
McCann Paris, Paris:
Finalist in Public Service/Charity/NGO for JUNGE HELDEN titled “OPT-INK”
Publicis Conseil, Paris:
Public Service/Charity/NGO Grand LIA for Solar Impulse titled “Prêt à voter”
Gold in Automotive for RENAULT titled “Plug – Inn”
Gold in Corporate Purpose/Social Responsibility for RENAULT titled “Plug – Inn”
Gold in Public Service/Charity/NGO for Solar Impulse titled “Prêt à voter”
Silver in Political for Solar Impulse titled “Prêt à voter”
Silver in Sustainability for Solar Impulse titled “Prêt à voter”
Bronze in Automotive for RENAULT titled “Time Fighters Program”
GERMANY:
INGO Hamburg, Hamburg:
Bronze in Creative Use of Data for Woods Art Institute titled “The Art of Trending”
Saatchi & Saatchi, Düsseldorf:
Gold in Gaming for OREO titled “OREO Cheat Cookies”
Silver in Direct Marketing for OREO titled “OREO Cheat Cookies”
Silver in Confections/Snacks for OREO titled “OREO Cheat Cookies”
Finalist in Branded Content for OREO titled “OREO Cheat Cookies”
HONDURAS:
Ogilvy Honduras, Tegucigalpa:
Bronze in Corporate Purpose/Social Responsibility for Regal Springs titled “Heaven Fish”
ITALY:
LePub, Italy:
Silver in Business-to-Business for Heineken titled “Bar Experience”
Silver in Experiential for Heineken titled “The Closer”
Bronze in Corporate Purpose/Social Responsibility for Heineken titled “Bar Experience”
Bronze in Beverages – Alcoholic for Heineken titled “The Closer”
Finalist in Beverages – Alcoholic for Heineken titled “Bar Experience”
KOREA:
Cheil Worldwide, Seoul:
Bronze in Public Service/Charity/NGO for A Silent Emergency Call titled “Knock Knock”
UNITED KINGDOM:
Ogilvy UK, London:
Gold in Beauty for Dove titled “The Cost of Beauty”
Silver in Corporate Purpose/Social Responsibility for Dove titled “The Cost of Beauty”
Silver in Use of Social Media for Dove titled “The Cost of Beauty”
UNITED STATES:
DAVID, New York:
Bronze in Gaming for Call of Duty Endowment titled “Loot for Good”
DDB Chicago, Chicago:
Silver in Confections/Snacks for Skittles titled “Apologize the Rainbow”
Bronze in Direct Marketing for Skittles titled “Apologize the Rainbow”
Energy BBDO, Chicago:
Silver in Corporate Purpose/Social Responsibility for Raid titled “Certified Care”
Bronze in Experiential for Claritin titled “DiversiTree”
Finalist in Sustainability for Claritin titled “DiversiTree”
FCB New York, New York:
Gold in Creative Use of Data for Michelob ULTRA titled “DreamCaster”
McCann, New York:
Gold in Creative Use of Data for Mastercard titled “Where To Settle”
Silver in Financial Services for Mastercard titled “Where To Settle”
Bronze in Direct Marketing for Mastercard titled “Where To Settle”
Finalist in Corporate Purpose/Social Responsibility for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
Ogilvy, Chicago:
Silver in Live Events – Beyond Advertising for Change the Ref titled “NRA Children’s Museum”
Bronze in Public Service/Charity/NGO for Change the Ref titled “NRA Children’s Museum”
Bronze in Guerrilla Marketing for Change the Ref titled “NRA Children’s Museum”
VMLY&R Commerce, New York:
Gold in Direct Marketing for OREO titled “Oreocodes”
Silver in Confections/Snacks for OREO titled “Oreocodes”
Silver in Creativity in Commerce for OREO titled “Oreocodes”
MUSIC & SOUND
AUSTRALIA:
R/GA, Australia:
Finalist in Original Music with Lyrics for We Are Warriors titled “Through The Fire”
Rumble Studios, Sydney:
Finalist in Original Music – Score for NRMA Insurance titled “Duel – Until Then”
CANADA:
BBDO Canada, Toronto:
Bronze in Audio Branding for Muskrat Magazine titled “Missing Matoaka”
Klick Health, Toronto:
Finalist in Use of Licensed Music for PAWS NY titled “The Bridge”
Vapor Music, Toronto:
Gold in Original Music with Lyrics for Tangerine titled “Hoops”
Bronze in Sound Design for BC Dairy titled “Dry Cereal”
Finalist in Original Music – Score for Ikea titled “Troll”
GERMANY:
Foundry Group, Berlin:
Bronze in Sound Mixing & Editing for Sennheiser AMBEO Soundbars titled “Primal”
SERVICEPLAN Germany, Munich:
Bronze in Sound Design for PENNY titled “The Rift”
INDIA:
Ogilvy India, Mumbai:
Finalist in Original Music – Score for JSW titled “Always Around”
LITHUANIA:
Saatchi & Saatchi Ukraine, Kyiv:
Silver in Music Adaptation – Song for Olena Zelenska Foundation titled “Carol for Charity”
SWEDEN:
Prime Weber Shandwick, Stockholm:
Finalist in Experiential Use of Music & Sound for Visit Sweden titled “Spellbound by Sweden”
UNITED KINGDOM:
750mph, London:
Gold in Sound Mixing & Editing for Save the Children titled “Save the Survivors”
Silver in Sound Mixing & Editing for Vanish titled “Me, My Autism & I”
Bronze in Sound Design for Burberry titled “Night Creatures”
Bronze in Sound Mixing & Editing for Nike titled “The Footballverse”
Bronze in Sound Mixing & Editing for Fifa titled “Match Day”
Finalist in Sound Design for Save the Children titled “Save the Survivors”
Big Sync Music, London:
Silver in Music Adaptation – Song for Dove titled “The Cost of Beauty”
Havas London, London:
Silver in Sound Design for Vanish x Ambitious About Autism titled “Me, My Autism & I”
Silver in Sound Mixing & Editing for Vanish x Ambitious About Autism titled “Me, My Autism & I”
Leo Burnett, London:
Silver in Use of Licensed Music for McDonald’s titled “Raise Your Arches”
McCann London, London:
Bronze in Original Music with Lyrics for The Joshua Ribera Foundation titled “Depzman – Life Cut Short”
Native Music, London:
Bronze in Original Music with Lyrics for Joshua Ribera Foundation titled “Depzman: Life Cut Short”
Ogilvy UK, London:
Silver in Music Adaptation – Song for Dove titled “The Cost of Beauty”
SIREN, London:
Silver in Music Adaptation – Instrumental for The National Lottery and Lotto / EuroMillions titled “A Christmas Love Story”
UNITED STATES:
Grey New York, New York:
Silver in Experiential Use of Music & Sound for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
JSM Music, New York:
Silver in Original Music – Score for Engage Responsibly titled “Theo’s Story”
The Elements Music, Los Angeles:
Silver in Music Adaptation – Song for Nike Jordan titled “Beyond”
Wave Studios NY, New York:
Finalist in Sound Mixing & Editing for New York Times titled “Sneakers”
