Hyundai Replaces Jeff Bridges' Voice During Oscars
By Emily Fredrix, Marketing Writer
NEW YORK (AP) --Having Jeff Bridges do a voiceover during the Oscars?
The Academy of Motion Picture Arts and Sciences does not abide.
Hyundai has pulled the actor’s voice from its ads airing during Sunday night’s broadcast because of a rule limiting the use of nominees in Oscars ads.
Bridges, nominated for the best actor award for his role in “Crazy Heart,” has voiced ads for the Korean automaker since 2007.
Hyundai, the only auto company advertising during the Oscars for a second straight year, will air seven ads during the show and one beforehand. Most will feature the company’s Sonata and Genesis sedans.
The stars replacing Bridges Sunday on the ABC broadcast will be Catherine Keener, Kim Basinger, David Duchovny, Richard Dreyfuss, Michael Madsen, Mandy Patinkin and Martin Sheen.
Hyundai spent two weeks testing new voiceovers after deciding it was too hard to separate its ads during the show to satisfy Academy rules.
Joel Ewanick, marketing vice president for Hyundai’s American arm, said the new voices will bring variety.
But Ewanick added in a statement: “We’ll be happy to return to our normal casting after the show.”
Oscars night is the year’s biggest for movies – and the second-biggest for advertisers after the Super Bowl.
A 30-second ad during the awards show typically sells for about $1.7 million, according to Kantar Media. By comparison, a 30-second slot during the Super Bowl costs about $3 million.
Hyundai’s sales have risen the past year as it positioned its cars as economical during the recession and offered buyers insurance in case they lose their jobs after buying a new Hyundai.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More