Voice director Karen Goora has joined audio house Vapor RMW. A highly respected voice director in Toronto, Goora has more than 15 years of experience under her belt.
Goora spent over a decade at Toronto-based audio house Grayson Matthews, as well as a significant stint at Disney. She has collaborated with dozens of celebrities from Meryl Streep to Miley Cyrus to Simpsons voice veteran Nancy Cartwright, with whom she worked to develop a whole new voice for her role of Darth on the Disney show The Replacements. Goora’s work has also won at numerous advertising award shows, and won Emmy, Genie, Gemini and an Academy Award.
The addition of Goora to the Vapor RMW team follows a period of change for the audio house wherein it acquired RMW Music on July 28. It now offers clients access to studios in both the East and West ends of Toronto. It also has a studio in Vancouver and will soon be opening a studio in Montreal.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More