Register

    VML Unveils Global Creative Leadership Team Headed By Debbi Vandeven

    By SHOOTUpdated:No Comments867 Views
    • Image 0
    • Image 1
    • Image 2
    • Image 3
    • Image 4
    Debbi Vandeven
    NEW YORK --

    VML, launched earlier this month through the merger of WPP’s VMLY&R and Wunderman Thompson, has unveiled its global creative leadership team led by Debbi Vandeven. Formerly the global chief creative officer at VMLY&R, Vandeven assumes the same role at the overall VML. 

    “I’m thrilled to unite the wonderful creative talent from our two agencies. I have no doubt that we will work as a team to deliver brave, smart work that emotionally connects with people to deliver outstanding results for our clients. Anything we can dream up, we can create — we have the talent to do it. And that’s incredibly exciting,” Vandeven said.

    Jon Cook, global CEO of VML, stated, “VML has a rich legacy of creating culture-shaping brands that connect emotionally and drive growth. Our belief is that creative must and will span three critical areas: brand experience and advertising, customer experience, and commerce. Creativity runs through all of them and unites them. This outstanding team of global creatives led by Debbi Vandeven is our industry’s best, bar none, and represent the importance of creativity at the core of our business.”  

    VML’s global creative leadership team also includes Rafael Pitanguy, Kaleeta McDade, Manuel Bordé, Mel Routhier and Bas Korsten.

    Pitanguy, continuing as deputy global chief creative officer and global CCO for The Coca-Cola Company, has played a pivotal role since joining VML (then Y&R) in Brazil in 2016. He helped transform the agency into a top creative force across LATAM and worldwide. Pitanguy led the agency to consecutive Cannes Lions Agency of the Year awards in 2021 (for Good track) and 2022 (Entertainment).

    McDade has been named global chief experience design officer (CXDO) for VML, and CXDO, The Coca-Cola Company. McDade will continue to lead the agency’s growing experience design team, bridging creative storytelling, technology, design and user experience for clients across VML’s client portfolio. McDade is known for her demonstrated prowess in driving impactful results for brands. She excels in crafting strategic visions that not only strengthen customer relationships but also resonate across every phase of the engagement life cycle.

    Bordé will serve as global chief creative officer, commerce. His remit covers global creative responsibilities for the agency’s leading end-to-end creative commerce capability. Bordé previously served as CCO lead for VMLY&R Commerce, leading brands into the next great era and accelerating the delivery of creative commerce at the intersection of physical, digital, and social.

    Routhier has been promoted to global chief creative officer, health and wellness. Routhier joined VMLY&R in 2020 to serve as chief creative officer in Chicago. In 2023, she served as jury president at the Cannes Lions Festival of Creativity for the Health & Wellness Lions.

    Korsten has been named global chief creative officer, innovation, and co-chief creative officer, EMEA. Korsten has served as global chief creative officer of Wunderman Thompson since 2019. Under his leadership, Wunderman Thompson was named Most Innovative Network by the Cannes Lions for 2020/2021 and received the Innovation Grand Prix for Unilever’s Degree Inclusive, the world’s first inclusive deodorant for people with visual and upper extremity impairment.

     

    Category:News
    Tags:Debbi VandevenKaleeta McDadeManuel BordéRafa PitanguyVML



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

    MySHOOT Profiles


    Add A Comment