Creative agency Karmarama has appointed top creatives Vix Jagger and Pablo González de la Peña as joint executive creative directors.
González de la Peña joins the U.K. shop from BBH London, where he was creative director and head of art. Jagger joins from Anomaly London where she served as creative director. The pair worked together at BBH four years ago until Jagger moved to Anomaly.
Jagger’s major credits include working as creative director on the global campaign to rebrand Unilever. She received plaudits for the #WhatIReallyReallyWant campaign promoting the UN’s Global Goals. She joined BBH in 2010 after working at DDB.
At BBH, Gonzalez de la Peña has worked on campaigns such as bwin’s “Who Stole the Cup?”, Absolut: The Vodka With Nothing To Hide and Samsung Olympics 2020. He was previously art director at 4Creative and in Spain worked as creative director at Shackleton Madrid and at China Madrid. He was an art director at TBWA and began his career at Leo Burnett.
Gonzalez de la Peña and Jagger partnered on various projects at BBH, including the Google Play pitch, where Pablo’s craft and Vix’s strategic ideas came together to help win the business.
Nik Studzinski, Karmarama’s chief creative officer, said “‘Scan for talent, hire for heart’ (so said Dan Wieden, I think?). Pablo and Vix have bags of both. We couldn’t be more excited that they are joining us here at Karmarama. I’m sure their huge talent and hearts will have a significant impact on the work we do for all of our clients.”
At the same time, Karmarama has also appointed Matt Butterfield and Ben Mills, who have worked together as freelancers at a variety of agencies, as creative directors.
The hires come after a series of new business wins by Karmarama. It has recently been awarded 10 new accounts including Universal Music and new bank Monument, with integrated wins for LV= General Insurance and Jacobs Douwe Egberts coffee making system Tassimo.
The new creatives will build on a pipeline of successful work from Karmarama, which has recently made critically acclaimed commercials for the British Army, the National Citizen Service and Confused.com. The agency was responsible for Lidl’s “A Christmas you can believe in” campaign.
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More