Creative partners Scott Vitrone and Ian Reichenthal are set to join Wieden+Kennedy‘s New York leadership team as executive creative directors. They will work alongside managing director Neal Arthur. The move marks a return home for Vitrone and Reichenthal who began their first tour of duty at W+K back in 1999, collaborating as a duo for the first time and working on Nike. They now fill the void at W+K N.Y. created by the recent departure of executive creative directors Kevin Proudfoot and Jerome Austria, with Proudfoot landing at Google Creative lab as a co-executive creative director.
Vitrone commented, “When we accepted the job, Dan [Wieden, agency co-founder and global executive creative director] said, ‘Welcome home.’ And that’s exactly how we feel, too. To come back to W+K, 11 years after meeting there and first working together, is really special for us.”
W+K global executive interactive creative director Iain Tait noted that meanwhile the search continues for “an interactive creative director to be a part of the evolved creative leadership of the New York office.”
Vitrone and Reichenthal come back to W+K from Young & Rubicam, New York, where they have led the office’s creative resurgence as co-chief creative officers since 2008. Prior to that, they were group creative directors at TBWAChiatDay, New York, working on the Mars’ brands, including Skittles, Combos and Snickers.
W+K N.Y. works with a growing roster of clients including ESPN, Delta Air Lines, Nike, Jordan Brand, and ABC Television Networks.
“Se7en” Turns 30, Gets A Special Restoration From David Fincher For Its Re-Release
For David Fincher, seeing “Se7en” in 4K was an experience he can only describe as harrowing. That or a high school reunion.
“There are definitely moments that you go, ‘What was I thinking?’ Or ‘Why did I let this person have that hairdo’?” Fincher said in a recent interview with The Associated Press.
He’s OK with the film being a product of its time in most respects. But some things just could not stand in high-definition resolution.
“It was a little decrepit, to be honest,” said Fincher. “We needed to resuscitate it. There are things you can see in 4K HDR that you cannot see on a film print.”
Ever the perfectionist, he and a team got to work on a new restoration of the film for its 30th anniversary re-release. This weekend the restored “Se7en” will play on IMAX screens for the first time in the U.S. and Canada, and on Jan. 7, the 4K UHD home video version will be available as well.
The dark crime thriller written by Andrew Kevin Walker and starring Brad Pitt and Morgan Freeman as a pair of detectives looking for a serial killer was somewhat of a career-reviver for Fincher, whose directorial debut “Alien 3” had not gone well. “Se7en” was not a sure thing: It was made for only $34 million (and only got that when Fincher managed to persuade studio execs to give up $3 million more). But it went on to earn more than $327 million, not accounting for inflation, and continues to influence the genre.
Fincher has over the years overseen several restorations of the film (including one for laser disc) but decided this needed to be the last. It’s why he insisted on an 8K scan that they could derive the 4K from. He wanted to ensure that it wouldn’t have to be repeated when screens get more... Read More