BBDO New York announced that Vishal (Vish) Dheiman has joined the agency in a new role as head of tactical innovation. Dheiman will report to Dave Rolfe, director of integrated production, and help lead the agency further within the tech and innovation space. He was most recently an executive producer for interactive production and innovation at 72andSunny, NYC.
“For us, it’s about embracing pressure rather than having it stifle us,” said Rolfe. “We’re squarely seeking to tie closer and closer to consumers, and experience and tech is key to how we think and create for our clients. New platforms for consumer-centric brand experiences abound. In Vish, we have tapped one of the industry’s most youthful, talented and collaborative producers to help continue the charge into our brave new world.”
For the past three years, Dheiman was the digital lead at 72andSunny, NYC, delivering smart and innovative interactive solutions for clients such as Smirnoff, Facebook, General Mills and Samsung. Prior to that, he was an interactive and, later, senior creative producer at JWT (both London and New York), working with clients like Google, HSBC, Shell, Energizer and Bloomberg. He began his career at Crayon London and Karmarama.
Dheiman joined BBDO New York earlier this year. In addition to cultivating the best in tech and media partnerships, he will help identify the best working models for the agency’s forays into innovation work, both small and scaled. Tactical innovation is just the latest capability to be offered by BBDO New York under the production leadership of Rolfe, who joined BBDO in 2012. During this time, BBDO New York has transformed itself into a voracious content provider–producing upwards of thousands of pieces of content each year via a range of “Infinite Production” sourcing approaches, from craft to curation to commissioning, collaboration, creation and more (the “5C’s”). The “5C’s” represent one of the factors behind BBDO NY being named SHOOT’s Agency of the Year in 2018.
