CLIENT
Meijer Stores.
PRODUCTION CO.
Vinton Studios, Portland, Ore.
Mark Gustafson, director; John Ashlee, DP; John Nolan, camera/motion control; Paul Golden, executive producer; Paul Diener, producer; Paul Harrod, set designer; Robin Ator, character designer/storyboard; Travis Knight, animator; Rob Melchior, set/prop builder; Scott Tom, Cynthia Starr and Katie Scott, moldmakers; Toby Etheridge, stage manager; Jim Cheek, production assistant. Shot at Vinton Studios.
AGENCY
DeVito/Verdi, New York.
Sal DeVito, creative director; Barbara Michelson, executive producer; Vinny Tulley, art director; Wayne Winfield, copywriter.
EDITORIAL
Vinton Studios.
Cam Williams, editor.
POST
DownStream digital, Portland.
Bruce Bolden, colorist.
Vinton Studios.
Tom Burney, Flame artist.
AUDIO POST
Irving’s Place Studio, New York.
Casey Chester, engineer.
THE SPOT
"Action Figures" features two plastic dolls—both now old and crotchety—who were once rival superheroes. As they attempt to settle a score that they cannot remember the details of, the duo kvetch about arthritis, regularity and a sore hip. The :30 supports the tagline, "New toys get old real fast. Don’t pay more than you have to."
Spot broke Nov. 16.