VideoEgg, the video ad network for social communities, has launched AdFrames, a format that can run video ads in any environment with a cost per click payment system that is no longer impression based.
Microsoft, 02 and Paramount Pictures are the first users.
AdFrames play in a variety of sizes so they can play in a variety of spaces. “There are a rash of new environments that need to be monetized, like widgets, games and small spaces,” said Troy Young, VideoEgg’s chief marketing officer. “We wanted to integrate the ad experience and fill spaces that publishers can’t fill.”
The videos fill the different spaces and then expand when clicked to take up the page. The goal for advertisers and publishers is to have the ads expand so the video plays. “Impressions aren’t where the money is made, the money is made when the user rolls over and the ad counts,” Young said. “Publishers are paid when the ad expands, so we wanted to create something that always expands, is always rich.”
The pricing model is engagement based instead of impression based. “We’re shifting where the pricing is further down the line, which forces us to optimize our system for advertisers,” Young said. Impressions remain important because the goal is to “push impressions to the target demographic and optimize around the highest performing sites in our network.” The higher the number of impressions that can be sent to the sites, the higher number of engagements will be achieved, which is when the pricing starts.
The model may be detrimental to publishers who can’t generate enough roll overs. But those are publishers Young isn’t interested in retaining. “Some pages have higher media value and get engagement rates of five to eight percent, while others get a half percent or less,” Young said. “This is due to on page placement, how users move through the environment and the number of users on the page. The publishers who deliver the highest media value get paid the most.”
VideoEgg is a network of over 200 social networks, video and gaming sites, including Bebo, Hi5, imeem, Metacafe and Buzznet. AdFrames is a format that can used by network publishers. “We’re not selling a rich media service to advertisers, we’re not competing with Eyeblaster, we’re giving our publishers the rich media tools to run their campaigns,” Young said.
“Mufasa: The Lion King” and “Sonic 3” Rule Box Office For 1st Weekend Of 2025
The Walt Disney Co.'s "Mufasa: The Lion King" claimed the No. 1 spot on the North American box office charts over the first weekend of 2025.
The photorealistic "Lion King" prequel earned $23.8 million in its third weekend, according to studio estimates Sunday. Paramount's "Sonic the Hedgehog 3," which has dominated the past two weekends, wasn't far behind.
"Sonic 3" stayed close with a 3-day estimate of $21.2 million, bringing its total domestic earnings to $187.5 million and helping the overall franchise cross $1 billion worldwide. "Mufasa's" running total is slightly less, with $169.2 million.
In third place, Focus Features' "Nosferatu" remake defied the fate of so many of its genre predecessors and fell only 39% in its second weekend. Horror films typically fall sharply after the first weekend and anything less than a 50% decline is notable. "Nosferatu," which added 140 screens, claimed $13.2 million in ticket sales, bringing its running total to $69.4 million since its Christmas debut. The film, directed by Robert Eggers, already surpassed its reported production budget of $50 million, though that figure does not account for marketing and promotion expenses).
No new wide releases opened this weekend, leaving the box office top 10 once again to holdovers from previous weeks. Several have been in theaters since Thanksgiving. One of those, "Moana 2," claimed the No. 4 spot for Disney in its sixth weekend in theaters. The animated sequel earned another $12.4 million, bumping its global total to $960.5 million.
The Bob Dylan biopic "A Complete Unknown," dipped only slightly in its second weekend, bringing in $8.1 million. With $41.7 million total, it's Searchlight's highest grossing film since Disney acquired the company in... Read More