Knowledge Networks/SRI’s MultiMedia Mentor study of Internet streamers found they spend up to 67 percent more time online than average Internet users, which bodes well for marketers.
The study found that teen streamers spend 28 percent more time on the Internet, young adult streamers spend 41 percent more time on the Internet and adult streamers spend 67 percent more time.
The research also shows that 42 percent of teens view streaming video or audio content at least once a week and that men are twice as likely as women to be regular users of streaming video.
“Frequent use of streaming content represents a watershed moment for marketers,” said Robert DeFelice, VP of Knowledge Networks/SRI. “Streaming online media is clearly associated with a greater reliance on the Internet for entertainment and information, which leads to more time devoted to the medium. The fact that streamers often belong to such desirable ad targets as teens and young adults suggests the value of a sophisticated marketing approach in this medium.”
Biscuit Filmworks Signs Director Aerin Moreno For Her First Commercial Representation
Biscuit Filmworks has added Aerin Moreno to its directing roster for her first career commercial representation. Moreno’s visual style is rooted in dynamic storytelling, infectious choreography, and female-driven pop culture narratives.
Known for her high-energy music videos, Moreno has repeatedly collaborated with pop sensation Tate McRae and has also worked with artists including Tyla, Madison Beer, Sofi Tukker, Nessa Barrett, Marina, Damiano David, and Tinashe. Moreno’s ability to connect with artists, establish trust, and navigate each collaboration with care has been key to her success in the music video realm. Moreno brings this same creative energy to advertising, working with brands seeking to connect with audiences in fresh and meaningful ways.
Born and raised in Los Angeles, Moreno fell in love with film at a young age and graduated from UCLA Film School. She quickly made a name for herself in the music video industry, standing out for her ability to direct and edit projects, and her intuitive sense of narrative pacing. In addition to music videos, she has also helmed short films like Lotusland and Grandma’s Fall From Heaven, both of which explore themes of identity, relationships, and resilience with emotional depth and striking visuals.
“The power of pop culture constantly excites me,” said Moreno. “It has such a lasting impact, especially on young people, and I love being a part of that. Delivering what an artist wants, pushing it a little further, and capturing the essence of who they are is my passion. When considering who to partner with, I kept returning to Biscuit because of the way they champion bold, creative visions.”
“Aerin has a remarkable understanding of cultural currency,”... Read More