Knowledge Networks/SRI’s MultiMedia Mentor study of Internet streamers found they spend up to 67 percent more time online than average Internet users, which bodes well for marketers.
The study found that teen streamers spend 28 percent more time on the Internet, young adult streamers spend 41 percent more time on the Internet and adult streamers spend 67 percent more time.
The research also shows that 42 percent of teens view streaming video or audio content at least once a week and that men are twice as likely as women to be regular users of streaming video.
“Frequent use of streaming content represents a watershed moment for marketers,” said Robert DeFelice, VP of Knowledge Networks/SRI. “Streaming online media is clearly associated with a greater reliance on the Internet for entertainment and information, which leads to more time devoted to the medium. The fact that streamers often belong to such desirable ad targets as teens and young adults suggests the value of a sophisticated marketing approach in this medium.”
AFI Fest Unveils Grand Jury Award Winners
The American Film Institute (AFI) announced the Grand Jury Award winners and Special Mentions for AFI Fest 2024. The Grand Jury Award winners for Live Action Short, Documentary Short and Animated Short will be eligible for the 2024 Best Live Action Short, Best Documentary Short and Best Animated Short Academy Awards®. This year’s jury was comprised of Academy Award-nominated filmmaker Sophia Nahli Allison, film programmer Nora Bernard and comedian, actor, filmmaker, podcaster and author Paul Scheer.
Here’s a rundown of Grand Jury winners and Special Jury mentions:
Grand Jury Prize – Live Action Short
TWO PEOPLE EXCHANGING SALIVA (DEUX PERSONNES ÉCHANGEANT DE LA SALIVE) (DIR Natalie Musteata and Alexandre Singh)
Jury Statement: “At a commendable 36 minutes, this film illustrates how desire and yearning can clash in a capitalistic society while showcasing queerness as commonplace.”
Grand Jury Prize – Documentary Short
LAND OF LOST TOYS (DIR Nicholas Stachurski)
Jury Statement: “This revealing documentary challenges our conceptions and explores the humanity of a group of people in Detroit who fight not only for their survival but also for companions who can’t on their own.”
Grand Jury Prize – Animated Short
HUMANTIS (DIR Paris Baillie)
Jury Statement: “HUMANTIS is a stunning work of art that delves into the complexities and challenges of change and the unexpected beauty that emerges from self-transformation and acceptance. The stop motion breathes new life into an otherworldly visual narrative, showcasing the depths of a vibrant imagination and skillful... Read More