Knowledge Networks/SRI’s MultiMedia Mentor study of Internet streamers found they spend up to 67 percent more time online than average Internet users, which bodes well for marketers.
The study found that teen streamers spend 28 percent more time on the Internet, young adult streamers spend 41 percent more time on the Internet and adult streamers spend 67 percent more time.
The research also shows that 42 percent of teens view streaming video or audio content at least once a week and that men are twice as likely as women to be regular users of streaming video.
“Frequent use of streaming content represents a watershed moment for marketers,” said Robert DeFelice, VP of Knowledge Networks/SRI. “Streaming online media is clearly associated with a greater reliance on the Internet for entertainment and information, which leads to more time devoted to the medium. The fact that streamers often belong to such desirable ad targets as teens and young adults suggests the value of a sophisticated marketing approach in this medium.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More