Bicoastal Spot Welders has hired industry vet Victoria Guenier as executive producer and director of development. Working closely with co-founder and managing partner David Glean and EP Carolina Wallace and Joanne Ferraro, Guenier will be involved in growing business at Spot Welders and developing talent in the merging worlds of entertainment and advertising.
Guenier’s experience includes almost 20 years on the agency side working with clients such as IBM, Target, HTC, Motorola, Microsoft, and PlayStation. Most recently, she worked as head of production at boutique agency Omelet, which specializes in branded entertainment, content and advertising. Prior to that, Guenier was director of broadcast and content production at Deutsch LA. At the latter she was part of the team behind Volkswagen’s “The Force,” not only a major success on the Super Bowl but also a viral phenomenon directed by Lance Acord of Park Pictures. In addition to her agency career, Guenier has exec produced indie features and documentaries.
Crossing over now into the world of postproduction, Guenier brings her insider expertise to guide the creative process from start to finish with Spot Welder’s collaborative team of editors, and VFX artists at sister company Shipping+Handling.
Spot Welders maintains shops in Venice, Calif., and midtown Manhattan.
