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    Victor Paredes Joins Spike DDB As Managing Director

    By SHOOTUpdated:No Comments2238 Views
    Victor Paredes

    Multicultural marketing vet comes over from LatinWorks

    NEW YORK --

    Spike DDB, part of Omnicom Group, has brought Victor Paredes on board as managing director. Paredes will lead the agency in partnership with Dabo Ché, sr. VP, executive creative director. Paredes’ role will also include spearheading new business and overseeing clients including Cadillac and Chevrolet. He will report to Spike Lee, CEO and chief creative officer.

    “Victor is a multicultural visionary in the marketing space and brings with him inspiring strategic insights as well as expertise in activating across platforms,” said Lee. 

    In the multicultural marketing world Paredes has been an integral part of managing brands such as Bud Light, McDonald’s, Heineken, Johnnie Walker and MasterCard. Prior to joining Spike DDB, Paredes served as sr. VP, strategic business development at LatinWorks (Austin) where he was responsible for leading and sourcing organic and new business growth. Earlier at LatinWorks, he was VP and responsible for overseeing brands including Jamba Juice, Kimberly-Clarke, Lowe’s Home Improvement, Marshall’s and PepsiCo.

    “I am excited to be joining a team that continues to build a strong reputation for creating impactful, culturally aware brand campaigns,” commented Paredes on his new role. “I look forward to continuing my passion for brand building and making diversity a leading force with Spike DDB.”

    Before joining LatinWorks, Paredes spent over a decade at The Vidal Partnership where he was VP, Associate Director of Account Management responsible for new business, fostering marketing partnerships and creating integrated Hispanic marketing solutions for brands such as Heineken, Kraft, MasterCard, Sprint, Trident and Wendy’s.

    A big Latin music enthusiast, Paredes began his career at RMM Records and Video Corp. where he spent three years helping lead marketing efforts for Latin stars such as Marc Anthony and Latin legends like Tito Puente and Celia Cruz. The world of entertainment and channel management today inspire Paredes’ drive towards inspiring best in class engagement mapping practices.

    Spike DDB is a joint partnership between filmmaker Lee and Omnicom Group’s DDB Worldwide.

    Category:News
    Tags:OmnicomSpike DDBSpike LeeVictor Paredes



    Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes

    Friday, January 10, 2025

    The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.

    CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."

    He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.

    "There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"

    Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.

    More stars learn their homes are gone
    While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."

    Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.

    Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More

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