Vicon, a motion capture technology specialist for the entertainment, engineering and life sciences industries, together with Audiomotion Studios, have set a new world record for the most people motion-captured in real-time–19 people. The attempt, which featured two UK based hip hop dance crews, took place in Oxford on March 9 and was adjudicated by Gary Marshall, motion capture supervisor at Framestore, and Rebecca-Louise Leybourne, @ThatMocapGirl.
The types of motion to be used in the record attempt was decided through a fan vote on social media; a dance group was picked as the best format for the attempt from other choices including a cheerleader pyramid, or a rugby scrum. B-Boy crews were organised by the Hip Hop Heritage project which works to preserve Hip Hop culture and is supported by the Heritage Lottery Fund.
Andy Ray, sales director at Vicon said: “We’re often asked as a business how many people a Vicon system will capture in real-time, and up to this point we haven’t had a definitive proven answer. So we decided to go for a fully validated method of seeing what could be done! Dancing, and indeed B-Boy dancing, with a group of people who have never done mocap before was incredibly challenging. All of the dancers required a crash course in ‘mocap 101’ on the day and the complexity of the motions carried out provided tough conditions for the Vicon and Audiomotion team. Especially as it became apparent that some of the signature break-dance moves were damaging the markers!”
Mick Morris, managing director at Audiomotion Studios, said: “We had been discussing this idea with Vicon for sometime and I’m really glad we went all out for the record. We are very proud to have been a part of it. No other studio has been able to do this and it’s down to Vicon. This is the recognition they deserve for making the world’s finest motion capture systems.”
The record was achieved on Audiomotion’s main stage using: 36 F40 Vicon cameras and Blade software, piping to solved skeletons in Autodesk’s MotionBuilder.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More