Vicon, the motion capture (mocap) technology specialist for the entertainment, engineering, virtual reality and life science industries, has announced the acquisition of IMeasureU. Fusing wearable technology sensors and proprietary software, IMeasureU has developed a high-fidelity motion measurement system that enables researchers, coaches and elite athletes to benefit from data-driven performance insights.
Vicon has been tracking Inertial Measurement Unit (IMU) technology closely for several years, and this acquisition enables Vicon to accelerate product release plans in this fast-growing and attractive sector. A natural extension of the Vicon product suite, the data produced by IMeasureU’s IMU sensors can be integrated with, and analyzed through, Vicon’s existing end-user applications.
IMeasureU bolsters Vicon’s position as a strong and profitable market leader in movement and tracking technology, adds a new growth dimension, expands Vicon’s markets in existing verticals and offers clear cross-selling opportunities to existing customers.
IMeasureU products and markets
Founded in 2013 and based in Auckland, New Zealand, IMeasureU has developed a motion measurement system based on fusing IMUs with proprietary software to provide high-fidelity movement and workload data. These wearable sensors are lightweight and small, enabling researchers to monitor and manage a person’s recovery following an injury.
IMeasureU has two core business lines, IMU-Research and IMU-Step. Both business lines apply the same technology but target different markets. IMU-Research is well-established, selling systems to researchers in the life sciences, entertainment and engineering sectors where Vicon is already a market leader. IMeasureU and Vicon share several clients, including Harvard University, and there are clear and immediate applications for the technology right across Vicon’s client base.
IMU-Step is focused on the elite sports market, and assists in the rehabilitation of injured players. By attaching IMU sensors to the injured player, sports scientists and coaches can track the strain an athlete is under throughout rehabilitation. This enables better management of the player’s training regime and ultimately minimises the time taken to return from injury.
The acquisition of IMeasureU gives customers added flexibility and opens up a greater variety of motion measurement applications – providing a relatively low-cost way to measure a person’s movements. As no additional camera equipment is required, data can be captured outdoors and researchers can monitor multiple subjects at the same time outside of a laboratory environment.
Commenting on the acquisition, Mark Finch, founder of IMeasureU, said: “It has always been at the core of IMeasureU’s philosophy to strive for excellence and precision. This is why the team is extremely excited about joining forces with Vicon, the market leader in motion capture technology. The two companies complement each other perfectly and we are excited about combining our expertise to drive global growth and innovation.”
Imogen Moorhouse, CEO of Vicon Motion Systems, said: “The acquisition of IMeasureU is an exciting step forward for Vicon. The core IMeasureU technology broadens Vicon’s market appeal and also provides benefits to many of our existing customers. The ability to measure outside of the laboratory combined with the opportunity to add inertial measurements to optical tracking will enable new ways of working within the Vicon environment. As always, this will be backed up by our world-leading customer support.”
Moorhouse continued: “In addition, IMU-Step not only enables growth in the exciting area of elite sports but in other vertical applications where a lower-cost measurement system provides the most relevant data. The company culture at IMeasureU is a natural fit with Vicon’s and we’re really looking forward to working with Mark and the IMeasureU team.”
Abdullah Saeed’s Hulu Series “Deli Boys” Has Laughter and Chaos In Store
Abdullah Saeed wasn't looking to write a groundbreaking comedy. He was just looking for a job.
The "Deli Boys" creator wrote a sample script in 2019, hoping to secure a staff position in a writers' room after transitioning from journalism to screenwriting. ("Nobody was buying my documentaries," jokes Saeed.) He had recently co-written a script for a feature film, but needed something to showcase his own voice.
Saeed sat down to write without worry about representing his entire community, and decided to freely create a show that was as lighthearted as he is.
"The pressure was off because I didn't think it was going to be a TV show. I was just like, 'OK, whatever, I think that's funny,'" said the Pakistani American writer.
"Deli Boys" soon landed in front of television writers and producers Jenni Konner ("Girls") and Nora Silver ("Single Drunk Female"), who immediately wanted to do more than hire Saeed. They wanted to develop the half-hour pilot and bring it to life.
"It was so unique and so funny and fresh, and (there is) nothing like that in the world, ever," said Konner who later brought on showrunner Michelle Nader ("2 Broke Girls").
The 10-episode Hulu original comedy presented by Onyx Collective stars Saagar Shaikh ("Ms. Marvel"), Asif Ali ("WandaVision") and Poorna Jagannathan. Premiering today (3/6), "Deli Boys" follows two Pakistani American brothers, Raj and Mir — played by Shaikh and Ali — who lose their comfortable lifestyles after their convenience store mogul father (Iqbal Theba) dies unexpectedly from a golfing accident. Raj and Mir must now work together to take over the family business, but soon learn they are in way over their heads when they discover the stores were a front for cocaine... Read More