Vic Lovejoy has been appointed sr. VFX producer in advertising at Framestore. Lovejoy previously freelanced with the creative studio, working across the Advertising division’s broad remit of VFX briefs. She brings to her role production experience accrued across film, television and commercials, at facilities around the globe.
Lovejoy’s career took off at British animation house Aardman, in the early days of Chicken Run. Quickly adopting a producer’s eye for the roles and structures behind the intricate making of a film, she went on to manage further features with Aardman and Animal Logic, before applying her skills to the ad business with The Mill and MPC. Her credits include Mercedes’ Super Bowl spot “Fable,” winner of a Silver Clio Award in 2015.
Lovejoy has particular experience and passion for CG-heavy, character-led work. She is known for being able to foster and lead successful content teams.
Helen Hughes, Framestore’s head of Advertising, said of Lovejoy, “Her enthusiasm and positive approach are infectious, and as a producer, she is an incredibly safe pair of hands. She brings with her a wealth of experience, which will be utilized across the full spectrum of our advertising work.”
