Veronica Beach has joined Pereira O’Dell as director, production. In this role, she is charged with overseeing the production of all client work, including operational oversight of Barrelhouse, the agency’s in-house production company. Beach is part of the Pereira O’Dell executive leadership team, reporting directly to creative chairman and co-founder PJ Pereira.
One of the most awarded female producers in advertising, Beach has won a plethora of creative awards, including over 100 Cannes Lions. Before joining Pereira O’Dell, she was global head of production for Ogilvy Brazil’s heavily awarded DAVID The Agency and founder of the poolhouse, a creative producer and production community. Previous campaigns produced by Beach include the Dove “Real Beauty Sketches” and Coca Cola’s “Crazy for Good” campaign.
Beach currently lives in Miami Beach, Fla. She previously resided in Sao Paulo, Brazil.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More