Veronica Beach has joined Pereira O’Dell as director, production. In this role, she is charged with overseeing the production of all client work, including operational oversight of Barrelhouse, the agency’s in-house production company. Beach is part of the Pereira O’Dell executive leadership team, reporting directly to creative chairman and co-founder PJ Pereira.
One of the most awarded female producers in advertising, Beach has won a plethora of creative awards, including over 100 Cannes Lions. Before joining Pereira O’Dell, she was global head of production for Ogilvy Brazil’s heavily awarded DAVID The Agency and founder of the poolhouse, a creative producer and production community. Previous campaigns produced by Beach include the Dove “Real Beauty Sketches” and Coca Cola’s “Crazy for Good” campaign.
Beach currently lives in Miami Beach, Fla. She previously resided in Sao Paulo, Brazil.