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    Verizon CMO Diego Scotti Named Chair Of Ad Council’s Board 

    By SHOOTUpdated:No Comments1238 Views
    Diego Scotti
    NEW YORK --

    Diego Scotti, chief marketing officer of Verizon, has been named chair of the Ad Council’s Board of Directors. He succeeds Jacki Kelley, EVP, chief client officer and chief business officer, IPG. Tara Walpert Levy, VP, Americas, YouTube, currently serves as vice chair of the Ad Council’s Board of Directors and will succeed Scotti as chair in 2024.

    For more than 80 years, the Ad Council has been at the forefront of driving the communications industry’s social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing, media and business executives who provide expertise, insights and financial support to ensure the Ad Council’s social impact campaigns are effective and drive measurable change. Focused on some of the most pressing issues facing the country, the Ad Council’s Board of Directors is now working closely with the organization’s leadership to spearhead the communications industry’s efforts to address gun violence, mental health, the drug overdose epidemic, racial justice, and more.

    As chair, Scotti will work in collaboration with the Executive Committee, the governing body of the Ad Council’s Board, and Ad Council leadership to further the organization’s mission of using the power of communications to address the country’s critical social issues. Additionally, Scotti will chair the Ad Council’s 2023 Annual Public Service Award Dinner, the organization’s largest annual fundraising event, on November 30, 2023.

    “Diego’s unrelenting commitment to DEI and social impact has been an invaluable asset to the Ad Council and is one of the many reasons he is going to be extraordinary in his role as Board chair,” said Lisa Sherman, president and CEO of the Ad Council. “With Diego’s leadership, we will continue to convene the brightest minds and develop groundbreaking work to drive measurable change on the country’s most critical causes.”

    Scotti joined the Ad Council Board of Directors in 2016, became a member of the Executive Committee in 2017, and was elected as vice chair of the Ad Council’s Board of Directors in 2020, leading the Ad Council Board’s Diversity Task Force from 2018-2021.

    Scotti has been a respected leader in the advertising and media industries for over 25 years. He joined Verizon in 2014 as executive VP and CMO, overseeing all aspects of Verizon’s marketing, experience design, and brand communications across business units. Scotti is a known advocate for change and has taken action to impact both responsible business practices and diversity, equity, and inclusion within the marketing industry. In addition to the development of the Responsible Marketing Action Plan, he founded adfellows, a breakthrough marketing fellowship offering diverse, entry-level talent an integrated experience within Verizon and various brand and agency partners, with the goal of placing the fellows in full-time positions. His leadership and contributions have been consistently recognized with honors including ADCOLOR’s Catalyst Award and the Forbes CMO Hall of Fame.

    With the election of Scotti, the Ad Council will continue its ongoing tradition of rotating Board chairs between the organizations’ four sectors: media companies, technology platforms, agencies and advertisers.

    Category:News
    Tags:Ad CouncilDiego ScottiTara Walpert Levyverizon



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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