CLIENT
Lever Ponds/Axe Dry.
PRODUCTION CO.
Velocity Afrika, Rivonia, South Africa, and Velocity@Crossroads, bicoastal.
Greg Gray, director; Paul Gilpin, DP; Barry Munchick, proprietor/executive producer; Helena Woodfine, producer. "Handy Man" was shot on location in Johannesburg, and "Macho" was shot in Delmas East Rand, South Africa.
AGENCY
Lowe Bull, Johannesburg.
Rob McLennan, creative director; Adam Livesay, art director; Matthew Brink, copywriter; Chloe Saunders, producer.
EDITORIAL
Orchestra Blue, Johannesburg.
Ricky Boyd, editor; Paula Pillner, producer.
POST/VISUAL EFFECTS
The Refinery, Johannesburg.
Jaco Kraamwinkel, online editor/Flame artist.
Condor-Post Production, Cape Town.
David Grant, colorist.
AUDIO POST
Sterling Sound, Johannesburg.
Lorens Persson, mixer.
THE SPOTS
"Handy Man" (:30) opens on a hunky male working in the basement of an apartment building. As feathers begin to rain down on him, he heads upstairs to see what the cause is. Opening the door of an apartment, he finds a bevy of beautiful young ladies having a pillow fight. One of the girls tosses him a pillow, as the tagline, "When you really need to be dry," appears on screen. The :30 "Macho" features an identical scenario with one change: the pillow fighters are a group of men.
Spots broke in February.
