Lumberyard Productions, the in-house production unit of independent agency Venables Bell + Partners, has hired Veronica Seder as creative production lead. In this role, Seder will partner with head of integrated content studios Raquel Bedard and creative director Tyler Hampton to enhance Lumberyard’s production capabilities, spearhead creative efforts, and drive new business opportunities. Seder will also be instrumental in leading production assignments for clients including Audi, Chipotle, 3M, Reebok, LitQuake and AdTechCares. Seder joins the team as Lumberyard has taken on several new projects with both VB+P and non-agency clients, and expanded its capabilities to include music composition and sound design.
“We’re extremely fortunate to have grown our business and expanded our offering in a year that has been so challenging for the industry as a whole,” said Bedard. “We’ve taken on a range of new assignments with marketers of all sizes looking for agile production solutions that meet their current business needs, fulfill health safety requirements, and deliver exceptional creative products. Veronica has an amazing mix of both business and creative expertise, and she is sure to help us build continued momentum and create great work ahead.”
Seder brings a broad range of skills and experience to her new post, spanning brand and creative development, production, and directing. Before joining Lumberyard, she worked independently, creating, producing and directing a wide range of content for brands including Outside Magazine, Google, Merrell, Shopify and Land Rover. She also worked client-side, as head of content, brand marketing for direct-to-consumer apparel and home goods company Huckberry where she led the company’s creative content team, produced marketing and editorial content geared towards driving sales and brand loyalty, and created educational and inspirational resources for its brand community.
Earlier in her career, Seder worked in the TV industry, most recently as an independent producer and writer providing strategic content development and creative services to TV production companies and advertising agencies. She also managed TV series development and production in-house at Hoff Productions and Discovery Channel.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More