Laughlin Constable has hired Vanessa Watts as its executive VP of media in charge of developing and executing media strategy to define the future direction of client business.
“Vanessa has a wealth of experience delivering full media service to clients and pushing them to do innovative work,” said Mat Lignel, CEO and president of Laughlin Constable, which is based in Milwaukee and Chicago. “Vanessa brings a deep grasp of the media landscape and collaboration to this newly created Media EVP role.”
Watts joins Laughlin from HavasMedia in Chicago, where she led the agency’s new business efforts and worked on Sears Holdings, Reynolds Consumer Products and Valspar Corporation. Her 20 years of experience include stints in Australia, long tenures at prestigious global networks such as BBDO, DDB and Havas, and a portfolio of clients ranging from challenger brands to large national brands.
Laughlin Constable has long offered media planning and buying as part of the services it offers clients, unlike many other independent agencies, because it allows the agency to deliver the right ideas in the right context to consumers.
As EVP of media, Watts will lead a team of media planners and ensure all initiatives are closely tied to clients’ business needs and strategic drivers. “Laughlin Constable is a combination of great talent and culture,” Watts said. “LC was one of the first independent agencies to launch its own trading desk, signaling to me that this was a team committed to delivering strong, creative and spot-on solutions to its clients.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More