CLIENT
Kashi Co./Kashi GoLEAN Crunch!
PRODUCTION CO.
Valiant Films, San Francisco.
John Crawford, director; Andy Lilian, DP; Mat Lundberg, executive producer; Tim Rayel, executive producer/line producer; Meredith Preble, head of production; Sara Stevens, production supervisor. Shot on location in Marin County, Calif.
AGENCY
Amazon Advertising, San Francisco.
Lynda Pearson, creative director; Traci Shiro, art director; Jennifer Bruns, copywriter; Amanda Moody, producer.
EDITORIAL
Bob ‘n’ Sheila’s Edit World, San Francisco.
Tim Fender, editor; Gina LoCurcio, executive producer; Saima Awan, producer.
POST
Bob ‘n Sheila’s Edit World.
Jimi Simmons, online editor.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
Crescendo! Studios, San Francisco.
Jay Shilliday, mixer.
THE SPOT
"Cereal Guy" (:30) features an orange jumpsuit-clad man who has made it his mission to "rid the world of bathroom scales." The man goes door to door, offering residents a box of Kashi GoLEAN Crunch!, then later drives off with a truck filled with scales.
Spot broke Jan. 6.