CLIENT
Callaway Golf.
PRODUCTION CO.
V12, Santa Monica.
David Hwang, executive creative director; Ashley Beck, creative director; Raphael Macho, designer/animator; Steve Lavy, executive producer; Jennifer Lucero, producer.
AGENCY
Matthews/Evans/Albertazzi,
San Diego.
Craig Evans, creative director/copywriter; Mark Albertazzi, creative director/art director; Cat Sautter, producer.
POST
V12.
Ashley Beck, Henry online editor.
AUDIO POST
RavensWork, Venice, Calif.
Eric Ryan, mixer.
MUSIC
RavensWork.
Eric Ryan, sound designer.
THE SPOT
The :30 "Tour Success" utilizes graphics and type to illustrate the dynamics of a Callaway Golf ball and the myriad of statistics associated with it. Because 231 pros use Callaway balls, the spot will be revised to reveal the latest scores and wins made by Callaway users.
Spot broke in August.