The growth of user generated content creators and consumers isn’t being matched by growth in ad revenue. An eMarketer report from last week projected the number of ugc creators will grow from 83 million in 2008 to 108 million in 2012, while the number of ugc consumers will rise from 101 million in 2008 to 130 million in 2012.
Meanwhile, ugc ad revenue will jump from $162 million in 2007 to $824 million in 2012. While the percentage of growth is high, the dollar amount isn’t and eMarketer senior analyst Paul Verna said, “Advertising revenues alongside this content will remain relatively modest. It will account for only 1.62 percent of U.S. online ad spending in 2012.
“The unpredictability of ugc is the main barrier to the emergence of a larger advertising market around this medium,” Verna said. “Another obstacle is the migration of ad dollars toward professional content on YouTube, MySpace, Joost and Hulu.”
eMarketer calculated its estimates of ugc ad spending as percentages of ad spending on online video and social networking sites. “The bulk of advertising activity around ugc occurs on video sharing sites like YouTube and social destinations like MySpace and Facebook. Related content categories like blogs and photo-sharing were not included because they account for a tiny fraction of overall ad spending against user-generated media,” it said.
DGA Award Nominees Set For TV, Documentaries and Commercials
The Directors Guild of America has unveiled the nominees for Outstanding Directorial Achievement in Television, Commercials and Documentary for 2024. The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8, at The Beverly Hilton Hotel in Beverly Hills, Calif. Garnering multiple nods in their respective categories of Dramatic Series, Comedy Series and Movies for TV/Limited Series were, respectively, Shogun, The Bear and The Penguin. Three of the five nominations in Dramatic Series went to Shogun--Hiromi Kamata for the “Ladies of the Willow World Episode,” Frederick E.O. Toye for “Crimson Sky” and Jonathan van Tulleken for “Anjin.” The other two nods were garnered by Alex Graves for The Diplomat episode “Dreadnought” and Issa Lopez for the “Part 6” installment of True Detective, Night Country. The Bear also took three out of five nominations, in the Comedy Series category: Directors Ayo Edebiri for the “Napkins” episode, Duccio Fabbri for “Doors,” and Christopher Storer for “Tomorrow.” The other two Comedy Series nods went to Lucia Aniello for the Hacks episode “Bulletproof” and Jeff Schaffer for the Curb Your Enthusiasm episode “No Lessons Learned.” And garnering three of the five nods in Movies For Television and Limited Series was The Penguin: Directors Kevin Bray for “Top Hat,” Jennifer Getzinger for “A Great or Little Thing” and Helen Shaver for “Cent’anni.” Rounding out the category were nominationns for Alfonso Curaon on the strength of Disclaimer, and Steven Zaillian for Ripley. Nominated in the Documentary category were Brendan Bellomo and Slava Leontyev for... Read More