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    Upside rebuilds its post systems with Blackmagic 12G-SDI products

    By SHOOTUpdated:No Comments1695 Views
    FREMONT, Calif. --

    Blackmagic Design announced that Japanese postproduction company Upside rebuilt their studio around Blackmagic Design 12G-SDI technology. As part of their upgrade from HD to 4K60p support, the company installed DaVinci Resolve Mini Panel, DaVinci Resolve Micro Panel, Teranex Express, DeckLink 4K Extreme 12G, Smart Videohub 12G 40×40 and Videohub Smart Control.

    Upside was founded in 2012, specializing in editing and color grading for dramas and short films. It also has departments for shooting and lighting, and supports the complete workflow from shooting to postproduction. To meet the demand for more 4K60p content, Upside decided to upgrade their existing HD studio to support 4K60p in September last year. There are three audio engineering rooms, seven editing rooms and one grading room. Many Blackmagic 12G-SDI products were installed in the machine rooms, as well as in the editing and grading rooms.

    “We already had DaVinci Resolve Advanced Panel in the grading room. Online editors can apply color correction, now that we installed DaVinci Resolve Studio and Mini Panels in every online editing room. It eliminated the necessity to go to the grading room and has made the workflow more efficient. We sometimes produce a project simultaneously with DaVinci Resolve Studio, grading the material in a grading room and applying effects in an editing room. It makes the workflow enormously more smooth since you can work on a project at the same time. We also installed DaVinci Resolve Micro Panels and because you can carry around DaVinci Resolve Micro Panels, we sometimes use them for color correction on location,” said Kazunari Kurusu, a director of the postproduction department.

    By building the machine room with Blackmagic 12G-SDI products, they were able to reduce cables and make connections simpler. There are 4K and HD monitors in the grading and online editing rooms, where Teranex Express is used to convert 4K signals to HD and which are also used in the online editing rooms.

    In the company’s machine room, they have installed two units of Smart Videohub 12G 40×40 routers, one for HD and the other for 4K. These are at the center of the whole post production system, with signals switched on Videohub Smart Controls installed in each editing and grading room. Multiple units of DeckLink 4K Extreme 12G are used for inputs and outputs on every machine in the editing and grading rooms.

    “There were no other possible choices for us when we planned to build this machine room other than using Blackmagic products, many of which support 12G-SDI. We had been using Blackmagic products for five years with no problem so we find them reliable and trustworthy. Not only are they affordable, the performance of every product is wonderful,” he concluded.

    Tags:Blackmagic DesignDaVinci ResolveUpside



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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