CLIENT
General Motors Corp./Chevy Silverado.
PRODUCTION CO.
Untitled, Santa Monica.
Geoffrey Barish, director; Jeff Cronenweth, DP; Jim Evans, executive producer/line producer. Shot on location in Rapid City, S.D.
AGENCY
Campbell-Ewald Advertising, Warren, Mich.
Jim Gorman and Joe Puhy, executive VPs/creative directors; Mike Nizza, producer; Shanky Das, copywriter; Craig Marrero, art director; Bob Solano, executive VP/director of broadcast production.
EDITORIAL
Terminal, Santa Monica.
Jonathan Del Gatto, editor; Julia McDonald, assistant editor; Michael Gresch, executive producer; Amy Russo, producer.
POST/VISUAL EFFECTS
Sight Effects, Venice, Calif.
Adrian Hurley, visual effects supervisor; Jeff Blodgett, visual effects producer; Chris Stevens, visual effects artist; Mike Cosola, colorist.
AUDIO POST
GTN, Oak Park, Mich.
Jay Scott, mixer/engineer; Jeff Ceccacci, assistant mixer/engineer.
MUSIC
Singing Serpent, San Diego.
Rafter Roberts, composer/arranger.
SOUND DESIGN
Machine Head, Venice.
Stephen Dewey, sound designer; Vicki Melanson, producer.
THE SPOT
"Bison" (:60/:30) opens on a beautiful wide plain, an amber sunset, a placid lake and eagles in mid-flight. Suddenly, the lake begins to ripple from distant vibrations, and a stampede of wild bison storm across the land. When they stop to graze, nature returns to her usual peaceful self. Then the ground starts shaking again, this time more violently, and a Chevy Silverado arrives from the opposite side of the plain. As the vehicle and a bison come head to head in a standoff, a voiceover by Sam Elliot wraps up the spot with the tagline, "Like a rock."
Spot broke in December.