Spanish-language network sets TV ratings milestone for viewers aged 18 to 49
By David Bauder, Television Writer
Univision sets TV ratings milestone --For the first time, the Spanish-language Univision network will have a larger audience than its English counterparts for a full month in the youthful demographic that television advertisers are most eager to reach.
Univision’s average of 1.81 million viewers aged 18-to-49 so far in July tops Fox, NBC and CBS, who are all clustered just under 1.5 million, the Nielsen company said on Tuesday. ABC has 1.15 million. Nielsen’s calendar is different than the real one; its July ratings period ends Wednesday.
Univision has been quick to tout the accomplishment, buying a full-page advertisement in The New York Times on Monday saying that “Numero Uno is the new Number One.”
“It’s a milestone for Univision and for Hispanic media in general,” said Cesar Conde, president of Univision Networks. “More importantly, it speaks to the growing influence of the Hispanic community here in the United States. It’s a great day for our team.”
Univision outrated NBC in the young demographic in February, but that was depicted more as a sign of NBC’s weakness than Univision’s strength. This month, Univision has continued to air all original programming while more reruns dot the schedules of English broadcasters.
The youth awards show, “Premios Juventud,” had a duet between Jennifer Lopez and Pitbull at its opening and reached nearly 5 million viewers. Univision also benefited from some popular soccer matches and its 9 p.m. EDT telenovela, “Amores Verdaderos.”
While the industry looks at the inroads that cable networks are making against English-language broadcasters, Univision has gradually improved its standing, said Brad Adgate, an analyst for Horizon Media.
“It wouldn’t surprise me in a few years if Univision isn’t the top 18-to-49-year-old network during a season,” Adgate said.
The demographic plays to Univision’s strength. The median age of the network’s viewer is 37 while CBS, NBC and ABC’s median ages are clustered in the mid-50s. Figuring in viewers of all ages in July, CBS leads with a 5.3 million average in prime-time and Univision is fourth with 3.6 million viewers, Nielsen said.
Among all viewers in prime-time last week, CBS led with an average of 5.5 million viewers. NBC had 4.6 million, Fox had 4.3 million, Univision had 3.71 million, ABC had 3.67 million, Telemundo had 1.43 million, ION Television had 1.38 million and the CW had 1.1 million.
The Disney Channel had bragging rights with the success of its “Teen Beach Movie.” The 8.4 million viewers who watched the movie’s debut on Friday made it the top-rated television movie of the year. Among kids aged 2 to 14, it was the second most-watched TV event of the year behind the Super Bowl.
It was a welcome development — and the birth of a potential franchise along the likes of “High School Musical” — for Disney, which has slumped slightly with its movies over the past couple of years.
The movie made The Disney Channel the most popular cable network of the week, averaging 3.2 million viewers in prime time. USA had 2.6 million, TNT had 2.3 million, History had 2 million and TBS had 1.9 million.
NBC’s “Nightly News” topped the evening newscasts with an average of 7.7 million viewers. ABC’s “World News” was second with 7 million and the “CBS Evening News” had 6 million viewers.
For the week of July 15-21, the top 10 shows, their networks and viewerships: “America’s Got Talent” (Wednesday, 9 p.m.), NBC, 11.18 million; “Under the Dome,” CBS, 11.13 million; Baseball: All-Star Game, Fox, 10.96 million; “America’s Got Talent” (Tuesday), NBC, 10.06 million; “NCIS,” CBS, 8.76 million; Movie: “Teen Beach Movie,” Disney, 8.39 million; “60 Minutes,” CBS, 7.79 million; “America’s Got Talent” (Wednesday, 8 p.m.), NBC, 7.65 million; “The Big Bang Theory,” CBS, 7.23 million; “Big Brother 15” (Sunday), CBS, 6.91 million.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More