By Lindsey Bahr, AP Film Writer
Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.
Universal and Cinemark announced Monday a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Films that open to $50 million or more, however, will stay in theaters exclusively for at least five full weekends, or 31 days.
The Hollywood studio behind the "Fast & Furious" and "Jurassic World" franchises is the only major player to reach this kind of agreement with major exhibitors, who have until now clung to the standard 90-day theatrical window, but it is likely not the last.
Earlier this summer, Universal made a similar agreement with the nation's largest chain, AMC Theaters.
"Universal's century-long partnership with exhibition is rooted in the theatrical experience, and we are more committed than ever for audiences to experience our movies on the big screen," said Donna Langley, the chairman of Universal Filmed Entertainment Group, in a statement.
Although specific terms were not disclosed for either, there is an element of profit sharing in the premium video on demand rentals between the studio and the exhibitors.
"We have been talking to multiple studios about doing a version of dynamic windowing for quite some time, even going back pre-COVID," said Cinemark CEO Mark Zoradi. "With COVID and the reduced amount of content, it just made sense to accelerate this."
Zoradi said that Universal was forward-thinking in coming to this "mutually beneficial agreement" and wouldn't be surprised if more studios follow suit.
The flexibility to ensure that blockbusters would have a longer exclusive run in theaters was key for the company. Each movie will be evaluated on a case-by-case basis as to when it becomes available on demand. Once they are, most will continue playing in theaters simultaneously.
Universal and Focus still have a number of films on the release calendar for the rest of the year including the animated "The Croods: A New Age," out Nov. 25, as well as the Tom Hanks film "News of the World" and "Promising Young Woman," both out on Christmas.
Cinemark, which operates brands like Century, Tinseltown and Rave, operates some 332 theaters in the U.S. and 202 internationally. Around 90% of its U.S. theaters are currently open in accordance with local regulations.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More