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    UNIT9 hires Media Ridha as head of digital

    By SHOOTUpdated:No Comments699 Views
    LOS ANGELES --

    UNIT9 has brought Media Ridha on board as head of digital, a newly created role at the production company which is strengthening its influence in the North American market.

    Formerly an executive producer at Media.Monks, Google and Jam3, Ridha adds further Web3 and metaverse knowledge to UNIT9’s arsenal one year after the company launched its dedicated Metaverse Advisory Department (M.A.D).

    She joins a global team that has been designing and developing cutting-edge digital experiences for the past 26 years–from a mind-ordering pizza app for Domino’s, to deep faking Lionel Messi, and pitting John McEnroe against AI digital avatars from his past. 

    Working as a conduit between UNIT9’s North America and EMEA teams, Ridha will team closely with UNIT9 U.S. founder Michelle Craig, U.S. director of production Mindy Lubert, and EMEA managing director Rosh Singh. Ridha’s focus will be on expanding the creative services offering within the North American market, leading on digital and tech-led projects.

    Ridha said, “What drew me to UNIT9 was the chance to contribute to a team with a dedicated ambition towards innovation and creativity, and to unearth new opportunities in a company with a proven track record in emerging tech projects and experience design. It was an easy and in some ways serendipitous decision; as our relationship with technology and culture continues to evolve so rapidly, UNIT9’s maker mindset is perfectly set up to identify, explore and deliver on this new set of expectations and desires.“

    Tags:Media RidhaMindy LubertUNIT 9



    The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit

    Tuesday, December 24, 2024

    The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.

    At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.

    Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.

    Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.

    Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.

    "With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."

    Allred said she's ready to prove that Hutchins had a close relationship... Read More

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