CLIENT
Callaway Golf Company/HX Tour.
PRODUCTION CO.
Valiant Films, San Francisco.
Theresa Wingert, director; Jordan Levy, DP; Mat Lundberg, executive producer; Mary Key Priest-Gerlach, production supervisor. Shot on location in Orlando, Fla.
AGENCY
Matthews|Evans|Albertazzi, San Diego.
Craig Evans, creative director/copywriter; Mark Albertazzi, creative director/art director; Cat Sautter, producer.
EDITORIAL
Union Editorial, Los Angeles.
Einar, editor; Michael Raimondi, executive producer.
POST
Union Editorial.
Todd Iorio, online editor.
Company 3, Santa Monica.
Rob Sciarratta, colorist; Denise Brown, producer.
VISUAL EFFECTS
V12, Santa Monica.
David Hwang, executive creative director; Jennifer Lucero, executive producer/postproduction; David Sparrgrove, creative director; Susan Harris, producer; Kyle Robinson and Jason Rapp, animators.
AUDIO POST
RavensWork, Venice, Calif.
Eric Ryan, mixer; Katherine Morgan, executive producer.
THE SPOT
The :30 "HX Tour: Montage" features quick-cut, stylized black-and-white footage of several PGA players—including Rich Beem, Charles Howell III and Jim Thorpe—who extol the virtues of the HX Tour golf ball.
Spot broke in March.