Editor Alex Hagon has signed with Union Editorial for exclusive U.S. commercial representation. His credits include campaigns and projects for Gatorade (“Good Wade, Bad Wade”), Mastercard (“Favorite Things”) and Electrolux (“Table”). He was previously handled in the U.S. by Arcade.
Hagon started out as a runner at Red Square Editing in London, worked his way up to assistant, then to editor and eventually to partner. He then moved to Final Cut in London before heading stateside for three years to its New York office. He went on to work at Arcade in Los Angeles for a year before opening his own company in London.
Hagon’s most recent projects include commercials for the Anti Smoke Campaign (“Emerging Man”), EA Games (“Battlefield Bad Company 2”) and Ericsson (“The Thing You Cannot See”). He also worked on a short film for Nissan (Exit).
Union has offices in Santa Monica, New York and London. It maintains an alliance with Marshall Street Editors. Union is headed by partner/president Michael Raimondi, executive producer Megan Dahlman, and partner/executive producer Caryn MacLean. Hagon rounds out a roster comprised of partners/editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin and Geordie Anderson, and editors Nico Alba, Mike Colao, Jinx Godfrey, Nicholas Wayman-Harris, Laura Milstein, Marco Perez, Paul Plew, and Eric Argiro.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
โWe found Claudia through her poignant documentaries on the festival circuit,โ said SUPERLATIVE creative manager Stefan Dezil. โWe are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.โ
Abend began her career in her native Uruguay, studying film and editing in college. โMy dad would show me films like Citizen Kane,โ she said. โI love cinema and became an editor. It was here that I learned all about communicating human emotion.โ
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More