CLIENT
Sony Corporation of America/Sony Card.
PRODUCTION CO.
Morton Jankel Zander, bicoastal.
Marcus Nispel, director; Daniel Pearl, DP; David Zander and Lisa Rich, executive producers; Vincent Oster, producer; Ecole Nauber, associate producer. Shot on location in New York.
AGENCY
Brand Buzz, New York.
Tim Scott, creative director/art director/copywriter; Jim Hord, executive creative director; Susan Lekanides, producer; Jimmy Verrett, integrated marketing director; Stephen Fanuele, integrated marketing manager.
EDITORIAL
Union Editorial, Los Angeles.
Jay Friedkin, editor; Michael Raimondi, producer.
POST
Union Editorial.
Todd Iorio, online editor.
Company 3, Santa Monica.
Rob Sciarratta, colorist; Denise Brown, producer.
VISUAL EFFECTS
Dieselfx, Santa Monica.
Craig Price, visual effects artist/compositor.
AUDIO POST
Union Editorial.
Josh Eichenbaum, mixer/engineer.
MUSIC
JSM, New York.
David Wolfert, composer; Joel Simon, executive producer; Victoria Villalobos, producer.
THE SPOT
"Stroll" opens on a man wandering the streets of New York, armed with his Sony credit card. Scenarios become "Sony-fied" when he peers through the transparent strip in the middle of the opaque white card: a woman who pops gum into her mouth is transformed into a cyber-girl who pulls out the memory strip from her Sony Cybershot digital camera, and a small dog turns into a robotic Sony Aibo companion. Throughout the :60, a voiceover points out that each purchase on the Sony Card translates into points that can be redeemed for Sony products. "It’s your window to the things you want," states the narrator.
Spot broke in March.
