By Brian Diedrick
Credit Hill Holliday Connors Cosmopulos, Boston, and bicoastal/international Believe Media’s director Zack Snyder for recognizing that football’s instant replay phenomenon is here to stay, along with the forward pass, the two-point conversion and … the highly creative Super Bowl commercial.
John St. Ryan and Gebriel Christy were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.
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CLIENT
Budweiser.
PRODUCTION CO.
Believe Media, bicoastal/
international.
Zack Snyder, director/DP; Luke Thornton and Liz Silver, executive producers; Kendall Henry, producer. Shot on location in Telluride, Colo.
AGENCY
Hill Holliday Connors Cosmopulos, Boston.
Marty Donohue, executive creative director; Tim Foley, creative director; Eivind Ueland and Geoff Mullett, copywriters; Doug Gould and Jeremy Schwartz, art directors; Bryan Sweeney, director of broadcast production; Tom Foley, producer.
EDITORIAL
Bug Editorial, New York.
Andre Betz, editor.
POST/VISUAL EFFECTS
Nice Shoes, New York.
Chris Ryan, colorist.
Brickyard VFX, Boston.
Geoff McAuliffe, digital effects artist/online editor; Kirsten Andersen, digital effects producer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
Bug Editorial.
Andre Betz, sound designer.
Vatican, Microsoft Create AI-Generated St. Peter’s Basilica–For In-Person and Virtual Visitors
The Vatican and Microsoft on Monday unveiled a digital twin of St. Peter's Basilica that uses artificial intelligence to explore one of the world's most important monument's while helping the Holy See manage visitor flows and identify conservation problems. Using 400,000 high-resolution digital photographs, taken with drones, cameras and lasers over four weeks when no one was in the basilica, the digital replica is going online alongside two new on-site exhibits to provide visitors -- real and virtual -- with an interactive experience. "It is literally one of the most technologically advanced and sophisticated projects of its kind that has ever been pursued," Microsoft's president Brad Smith told a Vatican press conference. The project has been launched ahead of the Vatican's 2025 Jubilee, a holy year in which more than 30 million pilgrims are expected to pass through the basilica's Holy Door, on top of the 50,000 who visit on a normal day. "Everyone, really everyone should feel welcome in this great house," Pope Francis told Smith and members of the project's development teams at an audience Monday. The digital platform allows visitors to reserve entry times to the basilica, a novelty for one of the world's most visited monuments that regularly has an hours-long line of tourists waiting to get in. But the heart of the project is the creation of a digital twin of St. Peter's Basilica through advanced photogrammetry and artificial intelligence that allows anyone to "visit" the church and learn about its history. The ultra-precise 3D replica, developed in collaboration with digital preservation company Iconem, incorporates 22 petabytes of data — enough to fill five million DVDs — Smith said. The images have already identified structural... Read More