CLIENT
SBC.
PRODUCTION CO.
Uncle, Santa Monica.
Rick Rabe, director; Toby Irwin, DP; Dodonna Bicknell, executive producer; Dana Garman, producer. Shot on location in Los Angeles.
AGENCY
Merkley Newman Harty|Partners, New York.
Steve Ohman and Harold Karp, creative directors; Gary Grossman, executive producer; Chris Coccaro, producer; Sandy Mairs, copywriter; Tom Sullivan, art director.
EDITORIAL
Version2. Editing, New York.
Tina Mintus, editor; Scott Jackson, assistant editor; Linda Rafoss, executive producer; Cary Flaum, producer.
POST
Rushes/601, Los Angeles.
Sean Coleman, colorist.
VISUAL EFFECTS
Liquid Light, New York.
Mark French, compositor.
AUDIO POST
audioEngine, New York.
Bob Giammarco, mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer, "Coffee Mug," "Lineman" and "Repair Truck"; Christopher Kemp, composer, "Cherry Picker"; David Gold, creative director; Ann Haugen, executive producer.
THE SPOT
Four :15s promote SBC’s new brand identity and name change from a variety of regional telcos to simply SBC. "Repair Truck" shows a man removing an SBC Ameritech logo from the side of a truck, then spray-painting on the new SBC logo. In "Coffee Cup," a Southwestern Bell mug is replaced with an SBC cup. In "Lineman," a worker’s Pacific Bell patch is replaced with an SBC logo. And in "Cherry Picker," a man’s Nevada Bell hardhat is switched for a new SBC-emblazoned helmet.
Spots broke Jan. 1.