Immortal Films, a multi-disciplinary image-making and production studio based in the U.K., has secured its first representation in the U.S., coming aboard the roster of L.A.-based JOJX Studio.
Founded by artists Warren Du Preez and Nick Thornton-Jones in partnership with EP Campbell Beaton, Immortal Films has a body of work which includes film and still imagery set to the music of UNKLE for fashion magazine Beauty Papers, sleek and edgy film and print campaigns launching Louis Vuitton’s Canvas of the Future prototypes, and the lush and captivating hyper-real dreamscape of Björk’s video “Utopia.” In addition, the studio has produced genre-bending work for Mugler Angel, Cartier, Vogue Japan and YSL, Veuve Clicquot and Kimono Roboto.
Jackson Morton, partner and EP at JOJX, said that Immortal Films represents “a much bigger extension of our company’s love for cutting-edge creativity that goes beyond traditional borders of live action film. Immortal isn’t scared of pushing a commercial concept to experiential realms. We feel that this day and age is the perfect time for brands to experiment more with new ways to communicate to new viewers and overly savvy customers.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More