Games publisher Ubisoft earned Marketing Team of the Year distinction and gnet repeated as Agency of the Year at the annual PromaxGames Awards held Wednesday (4/17) during a ceremony that concluded PromaxGames 2019 in San Francisco.
This year’s most-awarded games were Assassin’s Creed Odyssey with nine honors, Call of Duty – Black Ops 4 with six, Far Cry 5 and Just Cause 4 with four each, and PlayerUnknown’s Battlegrounds and Skyrim: Very Special Edition with three apiece.
Here’s a rundown of PromaxGames Awards 2019 winners.
MARKETING TEAM OF THE YEAR
Ubisoft
AGENCY OF THE YEAR
gnet agency
BEST PROMOTIONAL TRAILER – ALL INCLUSIVE
Gold: Mortal Kombat 11 Announcement Trailer Silver: Call of Duty: Black Ops 4 – Launch Trailer
BEST PROMOTIONAL TRAILER – ANNOUNCEMENT/NEW RELEASE
Gold: Marvel Powers United VR Launch Trailer Silver: Far Cry 5: Story Trailer
BEST PROMOTIONAL TRAILER – CURRENT/ONGOING/NEW CONTENT
Gold: PUBG: “Winter is Here” Trailer
Silver: Warframe – Super Super Space Ninjas
BEST PROMOTIONAL TRAILER – MOBILE/FREE TO PLAY
Gold: S.H.I.E.L.D. Medic Team Up Tales Video Series
Silver: Dissidia Final Fantasy Opera Omnia – The Golden Saucer
BEST PROMOTIONAL TRAILER – INDIE/STUDENT
Gold: Gods of Olympus – Official Trailer Silver: Outlast II – Jump Scare
BEST GAME FOOTAGE TRAILER
Gold: Rage 2: Open World Trailer
Silver: Call of Duty: Black Ops 4 Multiplayer Reveal Trailer
BEST LIVE ACTION TRAILER
Gold: PUBG: “Pan-demonium”
Silver: World of Warcraft: Battle for Azeroth – It Matters – Rainy Night
BEST SHORT FORMAT PROMOTIONAL CONTENT
Gold: Minecraft “Cats & Pandas”
Silver: Rage 2: 12 Days of Ragemas
BEST LONG FORMAT PROMOTIONAL CONTENT
Gold: Assassin’s Creed Odyssey Alexios Responds
Silver: Far Cry 5: Inside Eden’s Gate
BEST TELEVISION OR THEATRICAL AD
Gold: Far Cry 5: Nothing Ever Happens Around Here
Silver: Xbox Game Pass – Meet & Greet
FUNNIEST VIDEO
Gold: Skyrim: Very Special Edition Amazon Alexa Trailer Silver: Forza Horizon 4 Commercial
BEST OVERALL ADVERTISING CAMPAIGN
Gold: World of Warcraft: Battle for Azeroth – It Matters Silver: Shadow of the Tomb Raider
BEST OUTDOOR ADVERTISING CAMPAIGN
Gold: Just Cause 4
Silver: NBA2K19
BEST MARKETING CAMPAIGN OF THE YEAR – ALL INCLUSIVE (CONSOLES & GAMES)
Gold: God of War
Silver: Assassin’s Creed Odyssey
BEST MARKETING CAMPAIGN OF THE YEAR – CORE GAMES (CURRENT/ONGOING)
Gold: Assassin’s Creed Odyssey
Silver: Words With Friends 2 Mobile Game Launch
BEST MARKETING CAMPAIGN OF THE YEAR – FAMILY/RATED E
Gold: Forza Horizon 4
Silver: Just Dance 2019
BEST MARKETING CAMPAIGN OF THE YEAR – MOBILE GAMES/FREE TO PLAY
Gold: Westworld Mobile
Silver: MARVEL Strike Force
BEST PRE-ORDER CAMPAIGN
Gold: Just Cause 4 – Rico Challenge Silver: God of War
BEST USE OF INFLUENCERS
Gold: The Making of a Tomb Raider
Silver: Just Dance 2019
BEST PROMOTIONAL LIVE STREAM FOR A GAME
Gold: Looney Tunes: World of Mayhem – Crushathon Silver: Warframe TennoLive 2018
BEST USE OF SOCIAL MEDIA
Gold: God of War
Silver: Assassin’s Creed Odyssey Spartan Responds
BEST POP DISPLAY
Gold: Fortnite
Silver: KH3 Standee
BEST BOX ART (STANDARD EDITION)
Gold: Assassin’s Creed Odyssey Standard Edition Silver: Call of Duty – Black Ops 4 Standard Packaging
BEST BOX ART/PACKAGING (LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION)
Gold: Assassin’s Creed Odyssey Collector’s Edition Silver: Call of Duty – Black Ops 4 Mystery Box Edition
BEST EXPERIENTIAL (EVENT, TRADE SHOW OR CONSUMER)
Gold: Become the Tomb Raider – SDCC
Silver: Xbox Barber Shop at NBA All-Star Weekend
BEST USE OF MUSIC
Gold: Warframe – We All Lift Together Musical Silver: Assassin’s Creed Odyssey Photomode
BEST USE OF SOUND DESIGN
Gold: Call of Duty: Black Ops 4 Multiplayer Reveal Trailer Silver: PlayerUnknown’s Battlegrounds – E3 Trailer
BEST COPYWRITING
Gold: Skyrim: Very Special Edition Amazon Alexa Trailer Silver: Words With Friends 2 Mobile Game Launch
BEST EDITING
Gold: The Outer Worlds Announce Trailer Silver: Just Cause 4 – 1970’s Era Trailer
BEST CGI
Gold: Call of Duty: Black Ops 4 – Blackout Announce Silver: Mortal Kombat 11 Announcement Trailer
BEST KEY ART
Gold: Far Cry 5
Silver: Just Cause 4 Era Movie Posters
BEST PRODUCT LOGO DESIGN
Gold: Rage 2
Silver: Mortal Kombat 11
BEST PROMOTIONAL PARTNERSHIP
Gold: Assassin’s Creed Odyssey Amazon 360
Silver: Skyrim: Very Special Edition Amazon Alexa Trailer
BEST PRODUCT ANNOUNCEMENT
Gold: Westworld Mobile Game Launch Silver: Shadow of the Tomb Raider
BEST BUZZ GENERATING TACTIC
Gold: Overwatch Payload Tour
Silver: Overwatch Happy Hero Days 2018 Summer Campaign
THINKING OUTSIDE OF THE BOX
Gold: Minecraft “Coral Crafters”
Silver: Shadow of the Cute Raider
BEST COOL SH*T
Gold: Assassin’s Creed Odyssey Alexa Spartan Assistant Silver: Overwatch Happy Hero Days 2018 Summer Campaign