CLIENT
JetBlue.
PRODUCTION CO.
U-Direct Productions, New York.
Paul Cappelli, director; Larry Fong, DP; Daniel Miller, executive producer; Anthony Nelson, producer. Shot on location in Los Angeles, San Fernando and Long Beach, Calif.
AGENCY
The Ad Store, New York.
Paul Cappelli, president/creative director; Brian Flatow, VP/copywriter; Victor Anselmi, art director.
STOCK FOOTAGE
Image Bank Film by Getty Images, New York.
Chris Florio, contact, "Greetings."
EDITORIAL
U-Direct Productions.
Daniel Miller, offline editor.
POST
U-Direct Productions.
Daniel Miller, online editor.
Nice Shoes, New York.
Micah Kirz, colorist.
VISUAL EFFECTS
Gunshop Inc., Brooklyn, N.Y.
Stacy Nimmo, owner/graphic artist.
AUDIO POST
New York Sound.
Joe Cunningham, mixer.
MUSIC
What’s The Score, Johnny?,
New York.
Johnny Alters, composer.
THE SPOT
Three humorous :30s for jetBlue include "Just Like Dad," in which a boy expresses his disappointment when he learns that his father isn’t a pilot for the airline; "TV Guy," which illustrates the elation a jetBlue passenger feels when told that the airline carries DirecTV onboard its flights; and "Greetings," which depicts two pilots from another airline who taunt their passengers with visions of brand-new planes and DirecTV, both staples of the jetBlue fleet.
Spots broke Feb. 25.