CLIENT
Smith & Wollensky.
PRODUCTION CO.
U Direct Productions, New York.
Ken Krimstein, director; Glen Mordeci, DP; Daniel Miller, executive producer; Mark Tschelistcheff, producer. Shot on location in New York.
AGENCY
Seiter & Miller, New York.
Livingston Miller, creative director; Steve Seiter, executive producer; Grace Jao, producer; Doug Bloom, art director; Ken Krimstein, copywriter.
STOCK FOOTAGE
PGA Tour Productions, Ponte Vedra, Fla.
EDITORIAL
U Direct Productions.
Daniel Miller, offline editor; Gabe Harris, assistant editor.
POST
U Direct Productions.
Daniel Miller, online editor.
Moving Images, New York.
Fred Jackson, colorist.
VISUAL EFFECTS
U Direct Productions.
Daniel Miller, visual effects artist/ compositor.
AUDIO POST
U Direct Productions.
Daniel Miller, mixer; Gabe Harris, engineer.
MUSIC
Eric Allaman, Malibu, Calif.
Eric Allaman, composer.
SOUND DESIGN
U Direct Productions.
Daniel Miller, sound designer.
THE SPOT
Pro golfer Craig Stadler is featured in the :30 "Better Diet," sitting down at a table at Smith & Wollensky. A voiceover wonders why the golfer has suddenly begun "winning like crazy" on both the PGA Tour and the Champions Tour. It’s not a change in his grip or his stance, but perhaps it is his new diet, the voiceover muses. Stadler concurs with a nod, then cuts into a juicy T-bone steak, accompanied by a glass of Cabernet.
Spot broke March 3.