Relevant ads could crop up among user tweets
Twitter is offering a new way for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services.
The targeting tool introduced Thursday allows ads to be sorted into different categories of interest. Once an ad has been tagged under a specific topic, such as “dogs” or “animation,” it could crop up among the tweets of users whose activity has indicated an interest in those topics.
Twitter also is allowing the ads known as “promoted tweets” to be tied to specific accounts that may have followers likely to have an interest in the subject of a marketing message.
The effort to sell more ads is part of Twitter’s ongoing bid to capitalize on the popularity of its short-messaging service.
After it was founded in San Francisco in 2006, Twitter initially focused on making its free service as useful as possible to lure more people into sharing their thoughts and moments of their lives in blurbs limited to 140 characters.
Having established itself as one of the world’s most important communications tools, Twitter has spent the past two years courting advertisers to prove it can also be a successful business.
Twitter hasn’t disclosed how well it has been doing because it remains a privately held business. But the research firm eMarketer estimates Twitter will generate about $260 million this year. That’s well below other advertising-dependent Internet companies such as Google Inc., Yahoo Inc. and Facebook Inc. Google’s revenue this year is expected to approach $50 billion, while Yahoo and Facebook are expected to bring in about $5 billion apiece.
Like Twitter is doing now, Google, Yahoo and Facebook all collect data about their users’ interests in an effort to show them ads catering to their interests and preferences.
As it mixes more marketing message into the flow of people’s tweets, Twitter’s annual revenue is expected to more than double to $540 million in 2014, according to eMarketer.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academyโs Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragonโs two wins were for โThe Red Dragon and the Goldโ episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the โPart Six: Far,l Far Awayโ episode of Ahsoka.
The HPAโs Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: โCelebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.โ
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More