Twitter website tweaks resemble Facebook in bid to attract new users
By Barbara Ortutay, Technology Writer
NEW YORK (AP) --As Twitter looks to broaden its appeal beyond its 241 million users, the company is introducing a redesign of profile pages that includes bigger photos, more user controls and a distinct resemblance to Facebook.
"Moment by moment, your Twitter profile shows the world who you are," the company wrote in a blog post Tuesday. "Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved Web profile."
As part of changes coming in the next few weeks, users who access Twitter via the Web will notice larger photos on their profile pages. Besides profile photos on the left corner of the page, the redesign includes a large banner photo that resembles the big rectangular cover photos on Facebook pages. Users will be able to "pin" one of their tweets to the top of the page to give others an idea of the topics they like to tweet about. In addition, tweets that receive the most interest from other users will appear slightly larger.
The more visual look is an attempt to attract people who may be intimidated by Twitter's onslaught of text filled with quirky acronyms, at-symbols and hashtags. The changes come at a time when Facebook is adding features to its site that are Twitter-like, highlighting the way the two companies are jockeying for people's time and advertisers' dollars.
Is Twitter saying a picture is worth 140 characters? Perhaps not. The new profiles don't apply to Twitter's mobile app, which is a more popular way to access the service than the website. Mobile is also where Twitter earns most of its money. EMarketer expects about 77 percent of Twitter's estimated $1.1 billion in advertising revenue to come from mobile this year.
Even so, Twitter has acknowledged that it needs to reach a bigger audience. CEO Dick Costolo described the effort in broad terms during the company's February earnings call with analysts.
"By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background," Costolo said, "we can increase high quality interactions and make it more likely that new or casual users will find the service as indispensable as our existing core users do."
Costolo also promised more visually engaging content, of which the profile page redesign is just one example. Last fall, the company decided to make users' feeds more visual by including previews from Twitter photos and Vine videos.
Twitter's first-quarter tally of users signaled that growth is slowing on the service. The company added just 9 million new monthly users in the fourth quarter, only 1 million of which came from the U.S. It added an average of 16 million new accounts in each of the first three quarters of 2013.
Twitter said in February that it had 241 million users at the end of 2013. By comparison, Facebook boasts some 1.23 billion users, while WhatsApp, the messaging service Facebook is buying for $19 billion, said it had 400 million active monthly users last December.
Twitter has not yet reported its first-quarter financial results, so it's hard to tell if the slowdown is a sign of trouble or just a blip. EMarketer analyst Debra Aho Williamson said in a recent report that Twitter's user base "may be growing more slowly than expected, but the social service has steadily increased its ad revenue and shown that its ads can drive engagement and interaction."
Noah Elkin, executive editor at eMarketer, said advertisers "love the engagement they get on Twitter." That said, he added that the company is still under pressure to grow.
The redesigned profile page, Elkin said, will likely have a "relatively minimal impact" on Twitter's advertising revenue, "unless and until" the company brings the new look to its mobile app.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More