TV Bahia, a regional broadcaster in Brazil, has partnered with Grass Valley, a Belden Brand, to bring greater efficiency to its news workflow, effectively reducing the total cost of operations for its newsroom environment. A TV Globo affiliate, TV Bahia has invested in GV STRATUS and K2 Summit 3G Transmission clients to gain a collaborative, evolvable and agile platform with a common user experience across all media production applications.
“When evaluating news production solutions, we focused on three areas: efficiency, scalability, and business agility, and GV STRATUS and K2 Summit aligned perfectly with the technical requirements in our existing workflow,” said Romildo Fausto, engineering & tech director, TV Bahia. “Our team is eager to improve processes to reduce costs, but also do more with our existing resources to create higher production value broadcasts. We’ve invested in Grass Valley’s products in the past and once again, we’re pleased with our decision.”
A full set of production tools in one application, GV STRATUS is designed for simplicity and speed and provides customers better management of on-air operations and news production media workflows in their increasingly competitive business. Its task-driven tools operate in a variety of environments and can be specifically tailored for each user’s function—an important feature for TV Bahia’s varying levels of demanding workflows and operations.
GV STRATUS will accompany two K2 Summit 3G Transmission clients, built for broadcast and distribution services with mission critical, 24/7/365 reliability. The K2 platform offers a unified infrastructure to acquire, manage, package, and deliver content across a diverse range of broadcast media requirements and applications with ease. Not only will this enable more efficient operational models, but it will help TV Bahia break news much faster to the public.
“As broadcasters continue to explore new ways to increase the efficiency of their news operations, it’s important for Grass Valley to offer solutions to help customers reach their goals,” said Leonel da Luz, VP of sales, Latin America, Grass Valley. “This solution was thoughtfully engineered and well positioned to help TV Bahia become more efficient today, with the ability to expand in the future.”
