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    Trump’s Preemptive Strike Doesn’t Hurt “60 Minutes” Ratings; Nielsen Week In Review

    By SHOOTUpdated:No Comments1893 Views
    In this image provided by CBSNews/"60 Minutes," President Donald Trump speaks during an interview conducted by Lesley Stahl in the White House, Tuesday, Oct. 20, 2020. (CBSNews/60 MINUTES via AP)

    President Donald Trump can still be a potent television draw, although in the case of "60 Minutes" this past week, it probably wasn't what he intended.

    The 17.4 million people who watched the CBS newsmagazine, featuring interviews with Trump and Democratic opponent Joe Biden, was the show's biggest audience in more than two years, the Nielsen company said. This was despite an angry president releasing an unedited version of his talk with Lesley Stahl on Facebook three days in advance because he didn't like the questions.

    Since "60 Minutes" had been averaging 10.3 million viewers so far this season, clearly some people wanted to see the broadcast after hearing about the controversy, or saw the full tape and were curious about how CBS edited it.

    Stahl made one reference to the dispute in her introduction, saying "we had prepared to talk about the many issues and questions facing the president, but in what has become an all-too-public dust-up, the conversation was cut short."

    It was the biggest "60 Minutes" audience since March 25, 2018, another episode that Trump surely didn't want people to see since it featured an interview with adult film star Stormy Daniels. She alleged she had an affair with Trump, who denied it.

    With the election near, Nielsen had more superlatives for cable news. Fox News Channel's Tucker Carlson recorded the most-watched month ever for a cable news program. October has also represented the most-watched month in prime time for both CNN and MSNBC.

    Behind the World Series, Fox was the most popular broadcast network in primetime, averaging 8.2 million viewers. NBC had 5.8 million viewers, ABC had 4.6 million, CBS had 4.4 million, Ion Television had 1.2 million, Univision had 1.1 million, Telemundo had 1 million and the CW had 620,000.

    Fox News Channel led the cable networks, averaging 5.16 million viewers in primetime. MSNBC had 2.65 million, CNN had 2.4 million, ESPN had 2.14 million and Hallmark had 1.19 million.

    ABC's "World News Tonight" led the evening news ratings race with an average of 8.6 million viewers. NBC's "Nightly News" had 7.2 million viewers and the "CBS Evening News" had 5.3 million.

    For the week of Oct. 19-25, the 20 most popular programs, their networks and viewerships:

    1. "60 Minutes," CBS, 17.4 million.
    2. "Presidential Debate," Fox News, 15.47 million.
    3. NFL Football: Seattle at Arizona, NBC, 14.31 million.
    4. "Debate Analysis," Fox News, 12.19 million.
    5. NFL Football: Arizona at Dallas, ESPN, 11.83 million.
    6. "Debate Preview," Fox News, 11.33 million.
    7. "Presidential Debate," ABC, 11.25 million
    8. "NFL Post-Game" (Sunday), Fox, 10.91 million.
    9. "Presidential Debate," NBC, 10.64 million.
    10. NFL Football: N.Y. Giants at Philadelphia, Fox, 10.47 million.
    11. World Series, Game 5: L.A. Dodgers vs. Tampa Bay, 10.06 million.
    12. World Series, Game 4: L.A. Dodgers vs. Tampa Bay, 9.33 million.
    13. World Series, Game 1: Tampa Bay vs. L.A. Dodgers, 9.27 million.
    14. World Series, Game 2: Tampa Bay vs. L.A. Dodgers, 9.11 million.
    15. "NFL Pre-Game," NBC, 8.88 million.
    16. "The Voice" (Monday), NBC, 8.21 million.
    17. "Tucker Carlson Tonight" (Thursday), Fox News, 8.17 million.
    18. World Series, Game 3: L.A. Dodgers vs. Tampa Bay, Fox, 8.16 million.
    19. "NFL Pre-Game," Fox, 8.13 million.
    20. "NFL Post-Game" (Monday), Fox, 8.09 million.

    By David Bauder, Media Writer

    Category:News
    Tags:60 MinutesDonald TrumpLesley StahlNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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