CLIENT
Quick-Step Flooring.
PRODUCTION CO.
Backyard Productions, Venice, Calif.
Kevin Smith, director; Randy Arnold, DP; Blair Stribley, executive producer; Peter Keenan, producer. Shot on location in Los Angeles.
AGENCY
Trone Inc., High Point, N.C.
Steve Dunkley, executive VP/executive creative director; Debbie Allison, executive producer; Sally Mefford, producer; Robin Yontz, VP/associate creative director/copywriter; Scott Scaggs, VP/associate creative director/art director.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Adam Pertofsky, editor; Andy Trekki, assistant editor.
POST
Company 3, Santa Monica.
Mike Pethel, colorist.
A52, Los Angeles.
Dan Sumpter, online editor.
AUDIO POST
Eleven, Santa Monica.
John Bolen, mixer.
MUSIC
Endless Noise, Los Angeles.
Jeff Elmassian, composer, "Felt Stickies."
SOUND DESIGN
740 Sound Design, Santa Monica.
Steve Sauber, sound designer; Scott Ganary, creative director; Kim Massman, producer.
THE SPOTS
"Bubble Floor" opens on a small, intimate party going on in someone’s house. The guests’ chatter and an unusual popping noise can be heard as people move about the room. As one of the guests is about to place his glass on a table, the hostess rushes over with a coaster, getting it under the glass just in time. More of the popping noise can be heard as the hostess announces dinner, and a wide shot reveals that the floor is completely covered in bubble wrap. One guest’s heel gets caught on the wrap, and a beautiful floor is revealed underneath. "Felt Stickies" also features a floor-obsessed woman. The ad shows a mom sticking felt pads to anything and everything that could possibly come into contact with her beloved floor: children’s toys, her husbands shoes, etc. She even attempts to catch up with the family cat. Both :30s end with a voiceover stating, "Stop obsessing. Quick-Step is the laminate floor designed to take the wear and tear of everyday life." The tagline: "Quick-Step. Floors that stand up."
Spots broke March 3.