Forbidden Technologies plc, owner and developer of the cloud video platform Forscene, announced a partnership with Toronto post-production house Triangle Post. Triangle Post has incorporated Forscene into its postproduction services business, making it the first company in Canada to do so. Forscene’s cloud-based workflows will be available to Triangle’s clients and the Toronto broadcast community to complement existing Avid nonlinear editing (NLE) systems.
Matthew Bush, president of Triangle Post, first became aware of Forscene at this year’s NAB conference while exploring how people are embracing the cloud and how it could impact the Canadian broadcast industry. “At first I thought it was too simple, but then I realized that simplicity was the key,” he said. “Forscene worked, and it was easy to understand. I also saw how well it integrated with our existing Avid workflows.”
Forscene’s interface is simple enough for producers and directors but has an underlying array of sophisticated video production tools that appeal to editors. The platform integrates seamlessly with existing infrastructures to complement workflows that are already in place. Because Forscene is cloud-based and available on any computer, tablet, or smartphone with an Internet connection, production teams can use Forscene for any or all parts of the production process including logging, editing, review, and approval from anywhere in the world.
In Triangle Post’s case, Forscene offers clients the ability to prepare for their edit before postproduction officially begins. Online access enables Triangle’s clients to work with media they have stored on Triangle’s servers and to collaborate with others to log, edit, and review their project in Forscene from any location and then easily transfer the project to Avid when they are ready. It also gives members of a client’s production team who aren’t well-versed in Avid a way to start the shot selection and editing process. For example, a producer can create a rough cut in Forscene and then transfer the project to an Avid suite for further editing and finishing. With less time in Avid being spent on shot selection, more time can be spent on craft editing, resulting in a better product.
“With Forscene, Triangle Post can offer its clients a lower-cost, easy-to-use, yet powerful option to supplement the Avid system. And being able to offer the convenience of the cloud and enable remote collaboration is a bonus for everyone,” said Jeff Krebs, Forbidden’s regional manager for Canada and the Eastern U.S. “Forscene’s ease of use allows anyone on the production team to be up and running in minutes. It includes familiar storytelling tools to satisfy editors and it is fast and efficient from ingest to distribution.”
“Forscene is very powerful. I can only imagine where it will be in the near future,” Bush added. “It is the elegance of the application that allows the software to take control of the edit and let the creative process simply move forward.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More