Deutsch LA has hired Trevor O’Brien as executive creative technology director. Joining Deutsch from McKinney in Durham, N.C., O’Brien will lead the Creative Technology group and, working across all accounts, ensure that the agency’s digital ideas and solutions are at the forefront of emerging technologies.
Originally from Ireland, O’Brien most recently served as VP/creative technology director at McKinney where he worked with brands like Lenovo, Travelocity, Virgin Atlantic, and Nationwide. Prior to McKinney, he spent four years as the technical director of John Ryan, a digital platforms company where he helped to launch the largest digital out-of-home networks for clients in Europe and the U.S.
O’Brien is the co-founder of two start-up companies, each in the tech space, and a lead developer on openhatch.co, a real-time, web-based idea collaboration platform.
Fernanda Torres’ Oscar Nomination Has Made Her Brazil’s Carnival Muse
Brazil's Carnival muse this year isn't one of the divas or drum queens parading with the Rio de Janeiro samba schools. It's Fernanda Torres, who's competing for the best actress Oscar on Sunday.
The Oscars fall smack in the middle of Carnival, Brazil's largest celebration, which runs through Tuesday. During the five-day revelry, the rest of the universe usually fades into the background as Brazilians cut loose and indulge.
Not this year, and the keen focus on the Oscars speaks to Brazil's pride for its culture and desire to be recognized on the global stage.
"Just imagine, her winning the Oscar on Carnival Sunday. It'll be a double celebration," Clarissa Salles, 33, told The Associated Press while buying a replica Oscar statuette in Sao Paulo for her costume.
Torres is nominated for her performance as the lead in the Walter Salles-directed "I'm Still Here," which is also nominated for best picture and best international feature. Excitement around the awards has prompted TV Globo, Brazil's largest network, to resume live coverage of the ceremony after a five-year hiatus. It will forgo the nationwide airing of high-ratings Carnival parades, instead broadcasting the Oscars everywhere except Rio.
Bars and nightclubs across Brazil are organizing Oscar watch parties and results will even be shown on a big screen to the tens of thousands of spectators gathered at Rio's Sambadrome for the parades.
"Today, all of Brazil only thinks about this," President Luiz Inácio Lula da Silva said on his social media channels. "Everybody is cheering for 'I'm Still Here' and Fernanda Torres at the Oscars."
As far away as the Amazon, an Indigenous community in the Inhaa-be village promoted a screening of the film on Friday. With singing... Read More