The directorial duo KN+SAW, consisting of Katrine Naleid and Stephen Austin Welch, has signed for exclusive representation with The Traveling Picture Show Company. KN+SAW comes over from production house LIMEY.
Specializing in lifestyle spots, KN+SAW has established a trademark style of connected moments composed of fresh and whimsical imagery. Based in San Francisco, Naleid and Welch have been working jointly in commercial advertising for the past 10-plus years. Recent clients include Burger King, Elmers, Walmart, Huggies and Pull-Ups, as well as a web series for long time client, Yoga Journal. KN+SAW has collaborated with such agencies as Pitch, SBC Advertising, Wunderman, Ogilvy, Leo Burnett, JWT and Saatchi & Saatchi.
Naleid and Welch are also still photographers; combining their motion and still work has kept them active on sets around the globe.
Headquartered in Los Angeles, The Traveling Picture Show Company is headed by executive producer/partner John Noble. The production house is repped by MoButler Reps in the Midwest, It’s Karen! on the West Coast, Asprodites Reps in the Southeast/Southwest, and Matchmaker Media on the East Coast.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More