The Corner Shop has added director, writer, creator and activist Joey Soloway to its roster for commercial representation. Soloway is the Emmy and Golden Globe-winning creator of ground-breaking Amazon series Transparent, a poignant comedy that artfully explores identity, love, sex, God and boundaries through the lives of a complicated American family. The deal with The Corner Shop marks Soloway’s first representation as a director in the ad arena.
Other contributions to American/Jewish/Feminist/Trans culture include Soloway’s critically acclaimed Amazon series I Love Dick, adapted from Chris Kraus’ novel of the same name. Soloway was also a writer/producer on Six Feet Under, United States of Tara and their first feature, Afternoon Delight, which won the directing award at Sundance in 2013, featuring Kathryn Hahn and Juno Temple.
Soloway said, “I am so thrilled to have the opportunity to move into new creative areas like commercials, music videos and short films. Way back before working in film and TV, I worked in advertising and branding. Arriving at this moment where our culture is upending the traditional gaze is so exciting. Working with Anna Hashmi (company founder/EP) and the folks at The Corner Shop already feels like a perfect partnership to take on new ways to communicate.”
“Joey Soloway is an incredible and important filmmaker and we are excited about the authentic voice they will bring to our company. Joey’s influence and impact to advertising will help tell culturally relevant stories from more diverse perspectives and ultimately keep us moving forward in the quest for true equality and inclusion in our industry,” said Hashmi.
Soloway is currently developing three films. Based on the iconic comic book character, they are set to write and direct Red Sonja. They are also partnering with Julianne Moore on Mothertrucker, an epic feature following Joy Mothertrucker, America’s one and only female ice road trucker. Soloway is also set to direct a biopic about Sally Ride, the first American woman to journey to space and her legendary mission.
Soloway is the co-founder of 5050by2020, an artist empowerment network and strategic initiative of Time’s Up. 5050by2020 and The Center for Cultural Power co-created The Disruptors Fellowship, a five-month program awarded to 10 artists of color who identify as trans and/or non-binary, disabled, undocumented and/or formerly undocumented. Soloway founded Topple, an intersectional brand for the revolution to create TV and film content, as well as Topple Books. An imprint of Little A. Joey has published two memoirs, “She Wants It – Desire, Power and Toppling The Patriarchy” from Crown/PRH and “Tiny Ladies in Shiny Pants” from Free Press/Simon & Schuster.
The Corner Shop is represented in the U.S. by Dana Balkin and Frank Antonoff at resource on the West Coast, Mary Kate Hatfield in the Midwest, and Peter Ziegler, Jonathan Jakubowicz and Alex Corn at Ziegler/Jakubowicz on the East Coast. The U.K. is handled by Chia Tucker and Jo Rudolphy.
